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~person:"Veloutsou, Cleopatra"
~subject:"Controlling"
~subject:"Konsumentenverhalten"
~subject:"Werbung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Glossary included"
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Search: subject:"Brand Management"
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Controlling
Konsumentenverhalten
Werbung
Brand management
23
Markenführung
23
Consumer behaviour
16
Beziehungsmarketing
13
Brand image
13
Markenimage
13
Relationship marketing
13
Brand
10
Markenartikel
10
Social Web
8
Social web
8
Brand communities
4
Brand relationships
4
Internet marketing
4
Online-Marketing
4
Consumer engagement
3
Bibliometrics
2
Bibliometrie
2
Brand co-creation
2
Brand community participation
2
Brand engagement
2
Brand equity
2
Brand hate
2
Brand identity
2
Brand love
2
Brand loyalty
2
Community
2
Consumers
2
Customer integration
2
Customer satisfaction
2
Fuzzy set qualitative comparative analysis
2
Fuzzy sets
2
Fuzzy-Set-Theorie
2
Gemeinschaft
2
Kundenintegration
2
Kundenzufriedenheit
2
Markentreue
2
Personality psychology
2
Persönlichkeitspsychologie
2
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12
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1
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Article
15
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1
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Aufsatz in Zeitschrift
Glossary included
Article in journal
16
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1
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1
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English
16
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Veloutsou, Cleopatra
Loureiro, Sandra Maria Correia
30
Phau, Ian
26
Han, Heesup
23
Ko, Eunju
23
Sarkar, Abhigyan
23
Melewar, T. C.
22
Bang, Nguyen
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Hollebeek, Linda D.
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
17
Khan, Imran
15
Valette-Florence, Pierre
15
Dens, Nathalie
14
Ekinci, Yuksel
14
Fetscherin, Marc
14
Kunkel, Thilo
14
Pelsmacker, Patrick de
14
Romaniuk, Jenni
14
Casidy, Riza
13
Paul, Justin
13
Septianto, Felix
13
Sreejesh, S.
13
Ahn, Jiseon
12
Johnson, Lester W.
12
Park, Jungkun
12
Rahman, Zillur
12
Vrontis, Demetris
12
Bagozzi, Richard P.
11
Grohmann, Bianca
11
Keller, Kevin Lane
11
Rather, Raouf Ahmad
11
Sung, Yongjun
11
Swoboda, Bernhard
11
Augusto, Mário Gomes
10
Chen, Qimei
10
Christodoulides, George
10
Dwivedi, Abhishek
10
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Journal of business research : JBR
8
The journal of product & brand management
3
International business review : the official journal of the European International Business Academy
1
Journal of marketing management : MM
1
Marketing theory
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
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Source
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ECONIS (ZBW)
16
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1
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10
of
16
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date (oldest first)
1
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
2
Enlightening the brand building-audience response link
Veloutsou, Cleopatra
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 550-566
Persistent link: https://www.econbiz.de/10014447407
Saved in:
3
Brand community integration, participation and commitment : a comparison between consumer-run and company-managed communities
Pedeliento, Giuseppe
;
Andreini, Daniela
;
Veloutsou, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 481-494
Persistent link: https://www.econbiz.de/10012417033
Saved in:
4
Digital ecosystem and consumer engagement : a socio-technical perspective
Morgan-Thomas, Anna
;
Dessart, Laurence
;
Veloutsou, Cleopatra
- In:
Journal of business research : JBR
121
(
2020
),
pp. 713-723
Persistent link: https://www.econbiz.de/10012417389
Saved in:
5
The consumer-based brand equity deconstruction and restoration process : lessons from unliked brands
Veloutsou, Cleopatra
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 41-51
Persistent link: https://www.econbiz.de/10012237768
Saved in:
6
Creating and managing participative brand communities : the roles members perform
Veloutsou, Cleopatra
;
Black, Iain
- In:
Journal of business research : JBR
117
(
2020
),
pp. 873-885
Persistent link: https://www.econbiz.de/10012288107
Saved in:
7
Managing the consumer-based brand equity process : a cross-cultural perspective
Chatzipanagiotou, Kalliopi
;
Christodoulides, George
; …
- In:
International business review : the official journal of …
28
(
2019
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10011997496
Saved in:
8
The evolution of
brand
management
thinking over the last 25 years as recorded in the Journal of product and
brand
management
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
Saved in:
9
Working consumers : co-creation of brand identity, consumer identity and brand community identity
Black, Iain
;
Veloutsou, Cleopatra
- In:
Journal of business research : JBR
70
(
2017
),
pp. 416-429
Persistent link: https://www.econbiz.de/10011620562
Saved in:
10
Commentary on "Working consumers : co-creation of brand identity, consumer identity and brand community identity"
Brodie, Roderick J.
- In:
Journal of business research : JBR
70
(
2017
),
pp. 430-431
Persistent link: https://www.econbiz.de/10011620563
Saved in:
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