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~person:"Verhoef, Peter C."
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Verhoef, Peter C.
Nierop, Johannes Erjen Maurice van
14
Nierop, J.E.M. van
7
Franses, Ph.H.B.F.
6
Franses, Philip Hans
5
Paap, R.
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Paap, Richard
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Sloot, Laurens M.
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Bronnenberg, B.
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Bronnenberg, Bart J.
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Farris, Paul W.
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Fok, D.
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Fok, Dennis
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Lhoest-Snoeck, Sietske
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Wedel, M.
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Alsem, K.J.
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Dickson, P.M.
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Dickson, Peter
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Everdingen, Yvonne Maria van
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Farris, P.W.
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Heerde, H.J. van
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Herpen, Erica van
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Huizingh, Eelko
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Kippers, Jeanine
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Leeflang, Peter
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International journal of electronic customer relationship management : IJECRM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of retailing
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ECONIS (ZBW)
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Customer value modelling in the energy market and a practical application for marketing decision making
Lhoest-Snoeck, Sietske
;
Nierop, Johannes Erjen Maurice van
- In:
International journal of electronic customer …
9
(
2015
)
1
,
pp. 1-32
Persistent link: https://www.econbiz.de/10011575143
Saved in:
2
For new customers only : a study on the effect of acquisition campaigns on a service company's existing customers' CLV
Lhoest-Snoeck, Sietske
;
Nierop, Johannes Erjen Maurice van
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10010403991
Saved in:
3
Towards a further understanding of the antecedents of retailer new product adoption
Everdingen, Yvonne Maria van
;
Sloot, Laurens M.
; …
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 579-597
Persistent link: https://www.econbiz.de/10009423181
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