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~person:"Viswanathan, Madhu"
~subject:"Poverty reduction"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Übersichtsarbeit"
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Poverty reduction
Developing countries
7
Entwicklungsländer
7
Subsistence economy
7
Subsistenzwirtschaft
7
Armut
4
Armutsbekämpfung
4
Poverty
4
poverty
4
subsistence marketplaces
3
Consumer behaviour
2
Konsumentenverhalten
2
Nachhaltige Entwicklung
2
Subsistence marketplaces
2
Sustainable development
2
Technologiepolitik
2
Technology policy
2
bottom of the pyramid
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BOP
1
Base of the pyramid
1
Economic liberalism
1
Entrepreneurship
1
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Globalisierung
1
Globalization
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Informal economy
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Informelle Wirtschaft
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Innovation
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International marketing
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Internationales Marketing
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Marketing management
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Marketing theory
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Marketingmanagement
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Marketingtheorie
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Aufsatz in Zeitschrift
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Viswanathan, Madhu
Batchelor, Simon
5
Karnani, Aneel Gobindram
5
Kirkpatrick, Colin H.
5
Ravallion, Martin
5
Varman, Rohit
5
Fields, Gary S.
4
Gaiha, Raghav
4
Hulme, David
4
Kanbur, Ravi
4
Khare, Apoorv
4
Nunnenkamp, Peter
4
Scott, Nigel
4
Singh, Ramendra
4
White, Howard
4
Barbier, Edward
3
Barrett, Christopher B.
3
Barrientos, Armando
3
Bruton, Garry D.
3
Béné, Christophe
3
Chataway, Joanna
3
Chen, Shaohua
3
Collier, Paul
3
Dror, David M.
3
Ghauri, Pervez N.
3
Gnangnon, Sèna Kimm
3
Imai, Katsushi S.
3
Labie, Marc
3
Lipton, Michael
3
Mersland, Roy
3
Morris, Michael H.
3
Nunn, Nathan
3
Rivera-Santos, Miguel
3
Rosca, Eugenia
3
Sumner, Andrew
3
Sun, Li
3
Tsaurai, Kunofiwa
3
Adbi, Arzi
2
Ahluwalia, Montek S.
2
Alkire, Sabina
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Journal of marketing management : MM
2
Journal of global marketing
1
Marketing theory
1
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ECONIS (ZBW)
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How global marketing can be more global and more marketing : a bottom-up perspective from subsistence marketplaces
Viswanathan, Madhu
;
Sreekumar, Arun
- In:
Journal of global marketing
34
(
2021
)
4
,
pp. 282-291
Persistent link: https://www.econbiz.de/10012650604
Saved in:
2
What the subsistence marketplaces stream is really about : beginning with micro-level understanding and being bottom-up
Viswanathan, Madhu
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1570-1584
Persistent link: https://www.econbiz.de/10011854359
Saved in:
3
Subalterns, empowerment and the failed imagination of markets
Khare, Apoorv
;
Varman, Rohit
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1593-1602
Persistent link: https://www.econbiz.de/10011854428
Saved in:
4
The subsistence marketplaces approach to poverty : lications for marketing theory
Venugopal, Srinivas
;
Viswanathan, Madhu
- In:
Marketing theory
17
(
2017
)
3
,
pp. 341-356
Persistent link: https://www.econbiz.de/10011824998
Saved in:
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