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~person:"Viswanathan, Vijay"
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Beziehungsmarketing
3
Consumer behaviour
3
Konsumentenverhalten
3
Kundenbindungsprogramm
3
Loyalty program
3
Relationship marketing
3
B-to-B-Marketing
2
Business-to-business marketing
2
Austauschtheorie
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B2B marketing
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Business-to-Business (B2B)
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Customer relationship management
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Customer tiers
1
Elite
1
Elite status members
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Hierarchical loyalty program (HLP)
1
Lieferantenmanagement
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Multi-tier loyalty program
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Regression analysis
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Regression discontinuity design
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Regressionsanalyse
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Social exchange theory
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Viswanathan, Vijay
Sesé, F. Javier
33
Minguez, Ana
7
Polo-Redondo, Yolanda
6
Melero-Polo, Iguácel
5
Cambra-Fierro, Jesús
4
Maicas, Juan Pablo
4
Melero, Iguácel
4
Gao, Lily
3
Krafft, Manfred
3
Bijmolt, Tammo H. A.
2
Melero, Iguacel
2
Sesé, Francisco Javier
2
Verhoef, Peter C.
2
Boyd, D. Eric
1
Cambra Fierro, Jesús
1
Cambra, Jesús
1
Cambra-Fierro, Jesus
1
Doorn, Jenny van
1
Haan, Evert de
1
Kamakura, Wagner A.
1
Koetterheinrich, Kim
1
Kumar, V.
1
Liu, Huan
1
López-Pérez, M. Eugenia
1
López-Pérez, Ma. Eugenia
1
Maícas, Juan Pablo
1
Melero Polo, Iguácel
1
Melero-Polo, Iguacel
1
Patrício, Lia
1
Petersen, J. Andrew
1
Polo, Yolanda
1
Sese, Francisco Javier
1
Tillmanns, Sebastian
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Tudela, Carlos Ocaña Pérez de
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Customer engagement marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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ECONIS (ZBW)
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Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
2
Multi-tier loyalty programs to stimulate customer engagement
Bijmolt, Tammo H. A.
;
Krafft, Manfred
;
Sesé, F. Javier
; …
- In:
Customer engagement marketing
,
(pp. 119-139)
.
2018
Persistent link: https://www.econbiz.de/10011739846
Saved in:
3
Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay
;
Sesé, F. Javier
;
Krafft, Manfred
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
Saved in:
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