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~person:"Voeth, Markus"
~subject:"Brand management"
~subject:"Markenartikel"
~subject:"Pricing strategy"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Konferenzbeitrag"
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Voeth, Markus
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Innovatives Industriegütermarketing
1
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ECONIS (ZBW)
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Markenpersönlichkeitsmessung von B-to-B-Marken
Herbst, Uta
;
Voeth, Markus
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 713-729)
.
2010
Persistent link: https://www.econbiz.de/10003910071
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2
Entwicklungslinien im Industriegütermarketing
Voeth, Markus
- In:
Innovatives Industriegütermarketing
,
(pp. 1-16)
.
2007
Persistent link: https://www.econbiz.de/10003784652
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