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~person:"Vrontis, Demetris"
~person:"Walsh, Gianfranco"
~subject:"Beziehungsmarketing"
~subject:"E-commerce"
~subject:"Social Web"
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Beziehungsmarketing
E-commerce
Social Web
Social web
34
Welt
26
World
26
Consumer behaviour
13
Konsumentenverhalten
13
Coronavirus
10
Internet marketing
10
Online-Marketing
10
Electronic Commerce
9
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8
Nachhaltige Entwicklung
8
Sustainable development
8
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7
Krisenmanagement
7
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6
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6
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6
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6
Marketingmanagement
6
Organisatorischer Wandel
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Organizational change
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Social media
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Developing countries
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Entrepreneurship
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Marketing
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Relationship marketing
5
Reputation
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Viral marketing
5
Virales Marketing
5
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24
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7
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English
29
German
11
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Vrontis, Demetris
Walsh, Gianfranco
Wirtz, Bernd W.
41
Kuchler, Theresa
35
Stroebel, Johannes
35
Dwivedi, Yogesh Kumar
34
Whinston, Andrew B.
34
Qiu, Liangfei
33
Füller, Johann
30
Law, Chun Hung Roberts
30
Bailey, Michael
29
Hajli, Nick
27
Ockenfels, Axel
26
Tan, Yong
26
Ghose, Anindya
24
Loureiro, Sandra Maria Correia
24
Peitz, Martin
24
Saxton, Gregory D.
24
Ozuem, Wilson
23
Pitt, Leyland F.
23
Stephen, Andrew T.
23
Bauer, Hans H.
22
Kollmann, Tobias
22
Martínez-López, Francisco J.
22
Skiera, Bernd
22
Alt, Rainer
21
Filieri, Raffaele
21
Flavián Blanco, Carlos
21
Rita, Paulo
21
Sabatini, Fabio
21
Petrova, Maria
20
Ruyter, Ko de
20
Harrigan, Paul
19
Hennig-Thurau, Thorsten
19
Hinz, Oliver
19
Hudetz, Kai
19
Krcmar, Helmut
19
Kreutzer, Ralf T.
19
Martens, Bertin
19
Allcott, Hunt
18
Gu, Bin
18
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Springer Fachmedien Wiesbaden
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Web 2.0 : neue Perspektiven für Marketing und Medien
4
International journal of internet marketing and advertising : IJIMA
2
Journal of Asia Business Studies
2
Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business
2
Contextual evolution across markets, disciplines and sectors
1
Corporate reputation review : an international journal
1
E-entrepreneurship and ICT ventures : strategy, organization and technology
1
Electronic markets : the international journal on networked business
1
European management journal
1
Global business & economics review
1
Handbook of business practices and growth in emerging markets
1
International journal of entrepreneurial behavior & research
1
International journal of entrepreneurship and small business : IJESB
1
Journal for global business advancement : JGBA
1
Journal of business research : JBR
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international management
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Journal of vocational behavior
1
Marketing : ZFP ; journal of research and management
1
Schriftenreihe Marketing, Management
1
Springer eBook Collection
1
Springer eBooks / Business and Economics
1
SpringerLink / Bücher
1
Technological forecasting & social change : an international journal
1
The journal of product & brand management
1
The journal of services marketing
1
Tourismus-Journal : Zeitschrift für tourismuswissenschaftliche Forschung und Praxis
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ECONIS (ZBW)
39
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1
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
3
The impact of e-service on hotels' booking : adjusted TAM framework for customers' intentions to book hotels online
Vrontis, Demetris
;
Massoud, Mazen
;
Dennaoui, Hassan
;
El …
- In:
Global business & economics review
26
(
2022
)
3
,
pp. 285-313
Persistent link: https://www.econbiz.de/10013193843
Saved in:
4
New media marketing as a driver of enterprise country of origin (COO) offer in international markets
Vrontis, Demetris
;
Basile, Gianpaolo
- In:
International journal of entrepreneurial behavior & research
28
(
2022
)
5
,
pp. 1222-1244
Persistent link: https://www.econbiz.de/10013387549
Saved in:
5
Antecedents to enculturation and acculturation for diffusion of knowledge using internet applications : an empirical investigation
Chaudhuri, Ranjan
;
Chatterjee, Sheshadri
;
Siachou, Evangelia
- In:
Journal for global business advancement : JGBA
15
(
2022
)
3
,
pp. 369-391
Persistent link: https://www.econbiz.de/10014308983
Saved in:
6
Identification of the determinants of public trust in e-government services and participation in social media based on good governance theory and the technology acceptance model
Trang Thi Uyen Nguyen
;
Nguyen, Phuong Van
;
Hien Thi …
- In:
Journal of Asia Business Studies
18
(
2024
)
1
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014485227
Saved in:
7
Exploring the influence of government social media on cybersecurity compliance : employee attitudes, motivation and behaviors
Dien Van Tran
;
Phuong Van Nguyen
;
Anh Thi Chau Nguyen
; …
- In:
Journal of Asia Business Studies
18
(
2024
)
1
,
pp. 204-223
Persistent link: https://www.econbiz.de/10014485315
Saved in:
8
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
9
The utilisation of digital media for branding start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
Saved in:
10
Societal effects of social media in organizations : reflective points deriving from a systematic literature review and a bibliometric meta-analysis
Vrontis, Demetris
;
Siachou, Evangelia
;
Sakka, Georgia
; …
- In:
European management journal
40
(
2022
)
2
,
pp. 151-162
Persistent link: https://www.econbiz.de/10013198078
Saved in:
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