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~person:"Vrontis, Demetris"
~source:"econis"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Markenführung
Social web
Consumer behaviour
37
Konsumentenverhalten
37
Brand management
12
Beziehungsmarketing
11
Relationship marketing
11
Markenimage
9
Marketing management
6
Marketingmanagement
6
Social Web
6
Football
5
Fußball
5
Internet marketing
5
Online-Marketing
5
Professional sports
5
Profisport
5
Sportmarketing
5
Sports marketing
5
Brand
4
Customer satisfaction
4
Dienstleistungsqualität
4
Kundenzufriedenheit
4
Service quality
4
Sport organization
4
Sportorganisation
4
Wein
4
Wine
4
Ball game
3
Ballsport
3
Cyprus
3
Innovation adoption
3
Innovationsakzeptanz
3
Markenartikel
3
Marketing
3
Weinbau
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3
Zypern
3
consumer behaviour
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Conference proceedings
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16
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16
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Vrontis, Demetris
Loureiro, Sandra Maria Correia
36
Phau, Ian
31
Han, Heesup
29
Diamantopoulos, Adamantios
27
Ko, Eunju
27
Hollebeek, Linda D.
24
Sarkar, Abhigyan
23
Bang, Nguyen
22
Filieri, Raffaele
22
Melewar, T. C.
22
Veloutsou, Cleopatra
21
Guzman, Francisco
20
Dwivedi, Yogesh Kumar
18
Japutra, Arnold
18
Paul, Justin
18
Pelsmacker, Patrick de
18
Septianto, Felix
18
Sarkar, Juhi Gahlot
17
Dens, Nathalie
16
Ekinci, Yuksel
16
Fetscherin, Marc
16
Khan, Imran
16
Romaniuk, Jenni
16
Sung, Yongjun
16
Valette-Florence, Pierre
16
Flavián Blanco, Carlos
15
Park, Jungkun
15
Sreejesh, S.
15
Ahn, Jiseon
14
Foroudi, Pantea
14
Rather, Raouf Ahmad
14
Seo, Yuri
14
Shukla, Paurav
14
Bagozzi, Richard P.
13
Bigné Alcañiz, J. Enrique
13
Christodoulides, George
13
Das, Gopal
13
Gierl, Heribert
13
Hyun, Sunghyup Sean
13
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Journal of transnational management : the official journal of the International Management Development Association
3
Journal for global business advancement : JGBA
2
Journal of promotion management : JPM
2
Global business & economics review
1
Journal of Asia Business Studies
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of global marketing
1
Qualitative market research : an international journal
1
The journal of product & brand management
1
The marketing review
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
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1
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
2
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
3
Identification of the determinants of public trust in e-government services and participation in social media based on good governance theory and the technology acceptance model
Trang Thi Uyen Nguyen
;
Nguyen, Phuong Van
;
Hien Thi …
- In:
Journal of Asia Business Studies
18
(
2024
)
1
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014485227
Saved in:
4
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
5
The impact of e-service on hotels' booking : adjusted TAM framework for customers' intentions to book hotels online
Vrontis, Demetris
;
Massoud, Mazen
;
Dennaoui, Hassan
;
El …
- In:
Global business & economics review
26
(
2022
)
3
,
pp. 285-313
Persistent link: https://www.econbiz.de/10013193843
Saved in:
6
Antecedents to enculturation and acculturation for diffusion of knowledge using internet applications : an empirical investigation
Chaudhuri, Ranjan
;
Chatterjee, Sheshadri
;
Siachou, Evangelia
- In:
Journal for global business advancement : JGBA
15
(
2022
)
3
,
pp. 369-391
Persistent link: https://www.econbiz.de/10014308983
Saved in:
7
Old, new and third wine regions : a consumer perspective
Maizza, Amedeo
;
Fait, Monica
;
Scorrano, Paola
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
13
(
2017
)
5/6
,
pp. 521-541
Persistent link: https://www.econbiz.de/10011847141
Saved in:
8
New measure of brand equity status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
Saved in:
9
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
10
Consumer preference, satisfaction, and intentional behavior : investigating consumer attitudes for branded or unbranded products
Iazzi, Antonio
;
Vrontis, Demetris
;
Trio, Oronzo
; …
- In:
Journal of transnational management : the official …
21
(
2016
)
2
,
pp. 84-98
Persistent link: https://www.econbiz.de/10011527144
Saved in:
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