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~person:"Vrontis, Demetris"
~subject:"Brand management"
~subject:"Business-to-business marketing"
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Brand management
Business-to-business marketing
Consumer behaviour
29
Konsumentenverhalten
29
Marketing management
29
Marketingmanagement
29
Beziehungsmarketing
25
Relationship marketing
25
Markenführung
22
Marketing
13
Internet marketing
12
Online-Marketing
12
Strategisches Management
12
Social Web
11
Social web
11
Strategic management
11
Football
10
Fußball
10
International marketing
9
Internationales Marketing
9
Professional sports
9
Profisport
9
Sportmarketing
9
Sports marketing
9
Weinbau
9
Wine industry
9
Brand image
8
Italy
8
Markenimage
8
Wein
8
Wine
8
Cyprus
7
Innovation
7
KMU
7
SME
7
Sport organization
7
Sportorganisation
7
Zypern
7
International market entry
6
Internationaler Markteintritt
6
Lieferantenmanagement
6
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Article
25
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26
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26
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1
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English
26
Author
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Vrontis, Demetris
Burmann, Christoph
116
Esch, Franz-Rudolf
105
Baumgarth, Carsten
84
Melewar, T. C.
73
Keller, Kevin Lane
56
Kleinaltenkamp, Michael
51
Balmer, John M. T.
45
Meffert, Heribert
45
Huber, Frank
44
Ahlert, Dieter
42
Backhaus, Klaus
41
De Chernatony, Leslie
41
Bruhn, Manfred
39
Bang, Nguyen
38
Loureiro, Sandra Maria Correia
38
Phau, Ian
36
Wiedmann, Klaus-Peter
36
Merrilees, Bill
35
Foroudi, Pantea
34
Bauer, Hans H.
33
Fournier, Susan
33
Uggla, Henrik
32
Christodoulides, George
29
Gupta, Suraksha
29
Ind, Nicholas
29
Romaniuk, Jenni
29
Schmidt, Holger J.
29
Guzman, Francisco
28
Sattler, Henrik
28
Cova, Bernard
27
Ko, Eunju
27
MacInnis, Deborah J.
27
Tomczak, Torsten
27
Pitt, Leyland F.
26
Veloutsou, Cleopatra
26
Woodside, Arch G.
26
Diamantopoulos, Adamantios
25
Homburg, Christian
25
Kernstock, Joachim
25
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Journal for global business advancement : JGBA
3
Journal of transnational management : the official journal of the International Management Development Association
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
2
The journal of product & brand management
2
World review of entrepreneurship, management and sustainable development
2
Global business & economics review
1
International journal of entrepreneurship and small business : IJESB
1
International journal of internet marketing and advertising : IJIMA
1
International journal of organizational analysis
1
Journal of Asia Business Studies
1
Journal of customer behaviour
1
Journal of global marketing
1
Journal of promotion management : JPM
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
The journal of services marketing
1
The marketing review
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ECONIS (ZBW)
26
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26
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1
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
B2B
marketing
for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Md. Monirul
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
3
Adoption of AI integrated partner relationship management (AI-PRM) in B2B sales channels : exploratory study
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 164-173
Persistent link: https://www.econbiz.de/10014282234
Saved in:
4
The utilisation of digital media for branding start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
Saved in:
5
AI and digitalization in relationship management : impact of adopting AI-embedded CRM system
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of business research : JBR
150
(
2022
),
pp. 437-450
Persistent link: https://www.econbiz.de/10013365740
Saved in:
6
Building corporate reputation through social media
marketing
efforts : the mediating role of corporate brand credibility
Garanti, Zanete
;
Igbudu, Nicholas
;
Popoola, Temitope
; …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 370-393
Persistent link: https://www.econbiz.de/10014318231
Saved in:
7
Examining the industrial buying behavior in Indian market : from behavior and cultural perspective for B2B buyers and suppliers
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of business research : JBR
151
(
2022
),
pp. 86-99
Persistent link: https://www.econbiz.de/10013459145
Saved in:
8
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
9
Old, new and third wine regions : a consumer perspective
Maizza, Amedeo
;
Fait, Monica
;
Scorrano, Paola
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
13
(
2017
)
5/6
,
pp. 521-541
Persistent link: https://www.econbiz.de/10011847141
Saved in:
10
Innovatioin and cause-related
marketing
success : a conceptual framework and proposotions
Christofi, Michael
;
Leonidou, Erasmia
;
Vrontis, Demetris
; …
- In:
The journal of services marketing
29
(
2015
)
5
,
pp. 354-366
Persistent link: https://www.econbiz.de/10011387781
Saved in:
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