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~person:"Vrontis, Demetris"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Guidebook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Lehrbuch"
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Search: subject:"Markenartikel"
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Brand management
23
Markenführung
23
Consumer behaviour
13
Konsumentenverhalten
13
Brand image
10
Markenimage
10
Beziehungsmarketing
8
Relationship marketing
8
Brand
5
Cyprus
4
Football
4
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Markenartikel
4
Professional sports
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Profisport
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Social Web
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Social web
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Sportmarketing
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Sports marketing
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Weinbau
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Wine industry
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Zypern
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Ball game
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Ballsport
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Corporate reputation
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Firmenimage
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Internet marketing
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Marketing management
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Marketingmanagement
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Online-Marketing
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Sport organization
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branding
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Basketball
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Brand architecture
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Brand equity
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Cause-Related Marketing
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Cause-related marketing
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Article
24
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Article in journal
Aufsatz in Zeitschrift
Guidebook
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Collection of articles of several authors
1
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English
25
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Vrontis, Demetris
Melewar, T. C.
64
Loureiro, Sandra Maria Correia
40
Merrilees, Bill
40
Bang, Nguyen
39
Phau, Ian
38
Esch, Franz-Rudolf
37
Keller, Kevin Lane
37
Baumgarth, Carsten
35
Romaniuk, Jenni
35
Diamantopoulos, Adamantios
32
Ko, Eunju
32
Sattler, Henrik
32
De Chernatony, Leslie
30
Han, Heesup
30
Christodoulides, George
28
Gierl, Heribert
28
Balmer, John M. T.
27
Burmann, Christoph
27
Gupta, Suraksha
27
Foroudi, Pantea
26
Guzman, Francisco
26
Veloutsou, Cleopatra
26
King, Ceridwyn
24
Pitt, Leyland F.
24
Sarkar, Abhigyan
24
Völckner, Franziska
24
Dawes, John
23
Khan, Imran
23
Rahman, Zillur
23
Roper, Stuart
23
Sung, Yongjun
23
Wiedmann, Klaus-Peter
23
Fetscherin, Marc
22
Hollebeek, Linda D.
22
Paul, Justin
22
Pelsmacker, Patrick de
22
Valette-Florence, Pierre
22
Herrmann, Andreas
21
Iglesias, Oriol
21
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Journal for global business advancement : JGBA
3
Journal of transnational management : the official journal of the International Management Development Association
3
The journal of brand management : an international journal
3
The journal of product & brand management
2
World review of entrepreneurship, management and sustainable development
2
Global business & economics review
1
International journal of entrepreneurship and small business : IJESB
1
International journal of internet marketing and advertising : IJIMA
1
International journal of organizational analysis
1
Journal of Asia Business Studies
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of global marketing
1
Journal of promotion management : JPM
1
Qualitative market research : an international journal
1
The journal of services marketing
1
The marketing review
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ECONIS (ZBW)
25
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1
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
2
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
3
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
4
The utilisation of digital media for branding start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
Saved in:
5
New measure of brand equity status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
Saved in:
6
A nation brand development framework : the stakeholders' perspective
Abdalmajid, Jilan
;
Papasolomou, Ioanna
;
Vrontis, Demetris
; …
- In:
Journal of Asia Business Studies
17
(
2023
)
5
,
pp. 992-1018
Persistent link: https://www.econbiz.de/10014432785
Saved in:
7
Building corporate reputation through social media marketing efforts : the mediating role of corporate brand credibility
Garanti, Zanete
;
Igbudu, Nicholas
;
Popoola, Temitope
; …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 370-393
Persistent link: https://www.econbiz.de/10014318231
Saved in:
8
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
9
Academic propaganda in international education : detection, remedy and conceptualisation
Shams, S. M. Riad
;
Thrassou, Alkis
;
Vrontis, Demetris
; …
- In:
Global business & economics review
25
(
2021
)
3/4
,
pp. 251-272
Persistent link: https://www.econbiz.de/10012668102
Saved in:
10
Old, new and third wine regions : a consumer perspective
Maizza, Amedeo
;
Fait, Monica
;
Scorrano, Paola
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
13
(
2017
)
5/6
,
pp. 521-541
Persistent link: https://www.econbiz.de/10011847141
Saved in:
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