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~person:"Wagner, Udo"
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Retail shopper confusion
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Wagner, Udo
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Journal of Business Research
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Journal of business research : JBR
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ECONIS (ZBW)
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Cognitive fit, retail shopper confusion, and
shopping
value
: empirical investigationc
Garaus, Marion
;
Wagner, Udo
;
Kummer, Claudia
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 1003-1011
Persistent link: https://www.econbiz.de/10010517120
Saved in:
2
Cognitive fit, retail shopper confusion, and
shopping
value
: Empirical investigation
Garaus, Marion
;
Wagner, Udo
;
Kummer, Claudia
- In:
Journal of Business Research
68
(
2015
)
5
,
pp. 1003-1011
shopping
value
. Retail shopper confusion thus explains why shoppers experience low hedonic and utilitarian shopping values in …
Persistent link: https://www.econbiz.de/10011209126
Saved in:
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