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~person:"Wallace, Elaine"
~subject:"Intention to co-create value"
~subject:"Markenartikel"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
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Intention to co-create value
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Online-Marketing
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8
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6
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Wallace, Elaine
Loureiro, Sandra Maria Correia
16
Law, Chun Hung Roberts
14
Rita, Paulo
14
Dwivedi, Yogesh Kumar
13
Filieri, Raffaele
13
Harrigan, Paul
12
Bigné Alcañiz, J. Enrique
10
Kumar, Vikas
10
Hollebeek, Linda D.
9
Schweidel, David A.
9
Fogel, Joshua
8
Karjaluoto, Heikki
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Schivinski, Bruno
8
Bilgihan, Anil
7
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7
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7
Hennig-Thurau, Thorsten
7
Kim, Juran
7
Ko, Eunju
7
Kunkel, Thilo
7
Michaelidou, Nina
7
Moro, Sérgio
7
Okumus, Fevzi
7
Phua, Joe
7
Pitt, Leyland F.
7
Rahman, Zillur
7
Soutar, Geoffrey N.
7
Stephen, Andrew T.
7
Tan, Yong
7
Thaichon, Park
7
Vrontis, Demetris
7
Agnihotri, Raj
6
Akram, Umair
6
Bang, Nguyen
6
Bonilla Quijada, María del Rocío
6
Chen, Huan
6
Cheung, Man Lai
6
Dessart, Laurence
6
Haenlein, Michael
6
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The journal of product & brand management
3
Journal of business research : JBR
1
The journal of brand management : an international journal
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ECONIS (ZBW)
5
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Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
2
Outcomes for self-expressive brands followed on social media : identifying different paths for inner self-expressive and social self-expressive brands
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 519-531
Persistent link: https://www.econbiz.de/10012647938
Saved in:
3
Brand tribalism and self-expressive brands : social influences and brand outcomes
Ruane, Lorna
;
Wallace, Elaine
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 333-348
Persistent link: https://www.econbiz.de/10011407189
Saved in:
4
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
5
Facebook "friendship" and brand advocacy
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of brand management : an international journal
20
(
2012/13
)
2
,
pp. 128-146
Persistent link: https://www.econbiz.de/10009688900
Saved in:
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