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~person:"Walras, Léon"
~person:"Wind, Yoram"
~type_genre:"Bibliografie"
~type_genre:"Collection of articles written by one author"
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Market segmentation
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Marktsegmentierung
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Walras, Léon
Wind, Yoram
Sheth, Jagdish N.
91
Gorzny, Willi
75
Oberschelp, Reinhard
72
Simonis, Udo E.
24
Buchanan, James M.
21
Hayek, Friedrich A. von
21
Siefkes, Frauke
20
Windhorst, Hans-Wilhelm
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Goehlert, Robert
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Holbrook, Morris B.
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Fichtel, Lorenz
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Gunzenhäuser, Max
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Kornai, János
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Krallert, Gertrud
14
Corea, Gamani
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Ghosh, Pradip K.
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Giersch, Herbert
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Samuels, Warren J.
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Vanberg, Viktor
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Buckley, Peter J.
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Schumpeter, Joseph A.
12
Streit, Manfred E.
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Belk, Russell W.
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Keynes, John Maynard
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Klasen, Stephan
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Lux, Thomas
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Otto, Ingeborg
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Pajević, Milija
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Schulenburg, Johann-Matthias von der
11
Abalkin, Leonid I.
10
Albach, Horst
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Bhagwati, Jagdish N.
10
Blaug, Mark
10
Eichhorn, Peter
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Hirschman, Albert O.
10
Schmidt, Ulrich
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Wiedmann, Klaus-Peter
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Legends in marketing
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ECONIS (ZBW)
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Clustering and segmentation
Green, Paul E.
;
Moskowitz, Howard R.
;
Arabie, Phipps
; …
-
2017
Persistent link: https://www.econbiz.de/10011634248
Saved in:
2
Consumer behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337122
Saved in:
3
The future of marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337116
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4
Global marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
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5
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
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6
Market segmentation
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337119
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7
Marketing research and modeling
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337117
Saved in:
8
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
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9
Organizational buying behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337123
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10
Product and new product management
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337121
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