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~person:"Walsh, Gianfranco"
~person:"Wiedmann, Klaus-Peter"
~subject:"Firmenimage"
~subject:"Innovation"
~subject:"Unternehmenskultur"
~type:"article"
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Firmenimage
Innovation
Unternehmenskultur
Consumer behaviour
49
Konsumentenverhalten
49
Beziehungsmarketing
36
Relationship marketing
36
Deutschland
24
Germany
24
Brand management
22
Markenführung
22
Marketing management
17
Marketingmanagement
17
Corporate reputation
15
Brand image
14
Markenimage
14
Luxury goods
13
Luxusgüter
13
Brand
11
Markenartikel
11
Theorie
10
Theory
10
Customer satisfaction
9
Dienstleistungsqualität
9
Kundenzufriedenheit
9
Service quality
9
USA
9
United States
9
Customer service
8
Dienstleistungssektor
8
Emotion
8
Innovation management
8
Innovationsmanagement
8
Kundenservice
8
Market research
8
Marktforschung
8
Service industry
8
Complaint management
7
Marketing
7
Beschwerdemanagement
6
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18
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18
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6
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English
16
German
8
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Walsh, Gianfranco
Wiedmann, Klaus-Peter
Brem, Alexander
64
Audretsch, David B.
62
Kraus, Sascha
58
Bouncken, Ricarda B.
43
Roper, Stephen
43
Malerba, Franco
42
Carayannis, Elias G.
40
Vrontis, Demetris
38
Euchner, Jim
37
Messeni Petruzzelli, Antonio
37
Fritsch, Michael
36
Chen, Jin
34
Gassmann, Oliver
34
Balmer, John M. T.
33
Melewar, T. C.
33
Doloreux, David
31
Ritala, Paavo
31
Matzler, Kurt
30
McCausland, Tammy
30
Hippel, Eric von
29
Bessant, John R.
28
Dell'Era, Claudio
28
Foroudi, Pantea
28
Link, Albert N.
28
Spieth, Patrick
28
Antonelli, Cristiano
27
Hurmelinna-Laukkanen, Pia
27
Parida, Vinit
27
Verganti, Roberto
27
Mazzanti, Massimiliano
26
Cantner, Uwe
25
Gobble, MaryAnne M.
25
Herstatt, Cornelius
25
Love, James H.
25
McKelvey, Maureen D.
25
Ratten, Vanessa
25
Tarba, Shlomo Yedidia
25
Pyka, Andreas
24
Wagner, Marcus
24
Xie, Xuemei
24
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Corporate reputation review : an international journal
3
British journal of management : BJM
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business research : JBR
2
The journal of brand management : an international journal
2
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
1
Der Markt : international journal of marketing
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
1
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
1
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
1
International journal of innovation management
1
International journal of innovation management : IJIM
1
International marketing review
1
Journal of marketing communications
1
Journal of service research : JSR
1
Reputation Management
1
The journal of services marketing
1
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ECONIS (ZBW)
24
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24
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date (oldest first)
1
Future research directions based on a critical assessment of reputation
management
in practice : a German perspective
Wiedmann, Klaus-Peter
- In:
Corporate reputation review : an international journal
20
(
2017
)
3/4
,
pp. 217-223
Persistent link: https://www.econbiz.de/10011794933
Saved in:
2
Customer interaction and innovation in hybrid offerings : investigating moderation and mediation effects for goods and services innovation
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Evanschitzky, …
- In:
Journal of service research : JSR
21
(
2018
)
1
,
pp. 119-134
Persistent link: https://www.econbiz.de/10011855783
Saved in:
3
The future of brand and brand
management
: some provocative propositions from a more methodological perspective
Wiedmann, Klaus-Peter
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 743-757
Persistent link: https://www.econbiz.de/10010514119
Saved in:
4
The importance of brand heritage as a key performance driver in marketing
management
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 182-194
Persistent link: https://www.econbiz.de/10009409561
Saved in:
5
How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke
;
Wiedmann, Klaus-Peter
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
Saved in:
6
Relationships among immigrant consumers' cultural orientation, innovativeness and opinion leadership
Walsh, Gianfranco
- In:
International marketing review
39
(
2022
)
1
,
pp. 80-104
Persistent link: https://www.econbiz.de/10013169635
Saved in:
7
Affordable innovation rejection attitudes : conceptualisation, scale development, and validation
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Hietschold, Nadine
- In:
International journal of innovation management : IJIM
26
(
2022
)
6
,
pp. 1-32
Persistent link: https://www.econbiz.de/10013464143
Saved in:
8
Customer-induced interactions and innovation in professional services : the case of software customisation
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Bertram, Matthias
- In:
International journal of innovation management
19
(
2015
)
2
,
pp. 1-30
Persistent link: https://www.econbiz.de/10011309445
Saved in:
9
Customer-based corporate reputation : introducing a new segmentation criterion
Walsh, Gianfranco
;
Beatty, Sharon E.
;
Holloway, Betsy Bugg
- In:
Reputation Management
,
(pp. 151-161)
.
2011
Persistent link: https://www.econbiz.de/10009271984
Saved in:
10
Relationship between online retailers' reputation and product returns
Walsh, Gianfranco
;
Albrecht, Arne K.
;
Kunz, Werner
; …
- In:
British journal of management : BJM
27
(
2016
)
1
,
pp. 3-20
Persistent link: https://www.econbiz.de/10011542967
Saved in:
1
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