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~person:"Walsh, Patrick"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Case study"
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Article in journal
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Walsh, Patrick
Bronnenberg, Bart J.
5
Christodoulides, George
5
Petty, Ross D.
5
Bennett, Gregg
4
Flynn, Leisa Reinecke
4
Fournier, Susan
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Gammoh, Bashar S.
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2
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
1
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ECONIS (ZBW)
4
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1
Brand associations in the fitness segment of the sports industry in the United States : extending spectator sports branding conceptualisations and dimensions to participatory
Williams, Antonio S.
;
Pedersen, Paul M.
;
Walsh, Patrick
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
1
,
pp. 34-50
Persistent link: https://www.econbiz.de/10009685014
Saved in:
2
Examining brand extensions and their potential to dilute team brand associations
Walsh, Patrick
;
Ross, Stephen D.
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
4
,
pp. 196-206
Persistent link: https://www.econbiz.de/10008825864
Saved in:
3
Differences in event brand personality between social media users and non-users
Walsh, Patrick
;
Clavio, Galen
;
Lovell, M. David
; …
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
4
,
pp. 214-223
Persistent link: https://www.econbiz.de/10010257028
Saved in:
4
The impact of team identification on ice hockey brand associations
Ross, Stephen D.
;
Walsh, Patrick
;
Maxwell, Heather D.
- In:
International journal of sport management and marketing …
5
(
2009
)
1/2
,
pp. 196-210
Persistent link: https://www.econbiz.de/10003816851
Saved in:
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