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~person:"Wei, Yinghong"
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Innovation diffusion
2
Innovationsdiffusion
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Business-to-business marketing
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China
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Internet
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Wei, Yinghong
Gao, Tao
44
Rohm, Andrew J.
11
Sultan, Fareena
11
Gao, Tao (Tony)
6
Li, Tianze
6
Pagani, Margherita
6
Gao, Tao Tony
4
Liu, Ye
4
McGinnis, Lee Phillip
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Sirgy, M. Joseph
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Wang, Yuhan
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Gentry, James W.
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Bird, Monroe M.
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Chen, JiaHui
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Chen, Tao
2
Delava, Brittanie
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Doyle, Myke
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Eshaghoff, Talin S.
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Flaschner, Alan
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Gustavsen, Arild
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Hu, Junlei
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Huang, Suping
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Ihara, Takeshi
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Jelle, Bjørn Petter
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Johar, J.S.
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Kim, Eun-Seok
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Leichter, Gordon
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Sarraf, Talin E.
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Schakett, Tammy
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Shi, Linda Hui
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Shingler, Matt
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Sirgy, M.Joseph
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Stearns, Chad
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Zhang, Tao
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Zhou, Nan
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Ansary, Adel I. el-
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Asimit, Alexandru V.
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Asimit, Alexandru Vali
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Chen, Cuiping
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Journal of advertising research
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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OLC EcoSci
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Countervailing effects of value and risk perceptions in manufacturers' adoption of expensive, discontinuous innovations
Gao, Tao
;
Leichter, Gordon
;
Wei, Yinghong
- In:
Industrial marketing management : the international …
41
(
2012
)
4
,
pp. 659-668
Persistent link: https://www.econbiz.de/10009583014
Saved in:
2
Consumer adoption intentions toward the internet in China : the effects of impersonal and interpersonal communication channels
Wei, Yinghong
;
Frankwick, Gary L.
;
Gao, Tao
;
Zhou, Nan
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 594-607
Persistent link: https://www.econbiz.de/10009501994
Saved in:
3
ENGAGING WITH DIGITAL CHINA - Consumer Adoption Intentions Toward the Internet in China: The Effects of Impersonal and Interpersonal Communication Channels
Wei, Yinghong
;
Frankwick, Gary L
;
Gao, Tao
;
Zhou, Nan
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 594-608
Persistent link: https://www.econbiz.de/10009815786
Saved in:
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