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~person:"Wei, Yuling"
~subject:"Brand"
~subject:"Kosmetik"
~subject:"Market"
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Artificial intelligence
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E-WOM intention
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Wei, Yuling
Glied, Sherry
4
Hamermesh, Daniel S.
4
Meng, Xin
4
Neidell, Matthew
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Zhang, Junsen
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3
Tipgomut, Pornchanoke
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Asia Pacific journal of marketing and logistics
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
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The e-WOM intention of artificial intelligence (AI) color cosmetics among Chinese social media influencers
Simay, Attila Endre
;
Wei, Yuling
;
Gyulavári, Tamás
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1569-1598
Persistent link: https://www.econbiz.de/10014315790
Saved in:
2
Using artificial intelligence to promote branded color cosmetics : evidence from indonesia
Wei, Yuling
;
Simay, Attila Endre
;
Agárdi, Irma
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 644-675
Persistent link: https://www.econbiz.de/10014287730
Saved in:
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