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~person:"Wen, Taylor Jing"
~person:"Zúñiga, Miguel Ángel"
~subject:"Advertising effects"
~subject:"Markenartikel"
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Advertising effects
Markenartikel
Consumer behaviour
30
Konsumentenverhalten
30
Werbewirkung
18
Advertising
12
Werbung
12
Brand image
11
Brand management
11
Emotion
11
Markenführung
11
Markenimage
11
Brand
7
Beziehungsmarketing
6
Relationship marketing
6
Ethnic group
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Ethnische Gruppe
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Communal-brand connection
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Personality psychology
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Persönlichkeitspsychologie
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Psychology of advertising
3
Werbepsychologie
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brand loyalty
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African American consumers
2
Black people
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Brand identification
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Brand love
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Cognition
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Comparative advertising
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Comparison
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Confidence
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Corporate disclosure
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Cross-cultural relations
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Dienstleistungsqualität
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Elaboration likelihood model
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Experiment
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Interkulturelle Beziehungen
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Internet marketing
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Iran
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Wen, Taylor Jing
Zúñiga, Miguel Ángel
Phau, Ian
28
Gierl, Heribert
25
Septianto, Felix
25
Pelsmacker, Patrick de
23
Dawes, John
22
Huber, Frank
22
Dens, Nathalie
20
Diamantopoulos, Adamantios
19
Sarkar, Abhigyan
19
Diehl, Sandra
16
Esch, Franz-Rudolf
16
Fournier, Susan
16
Loureiro, Sandra Maria Correia
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Romaniuk, Jenni
16
Torres, Ivonne M.
16
Dubé, Jean-Pierre
15
Fetscherin, Marc
15
Ko, Eunju
15
Bauer, Hans H.
14
Japutra, Arnold
14
Pauwels, Koen
14
Sarkar, Juhi Gahlot
14
Usman, Osly
14
Eisend, Martin
13
Guzman, Francisco
13
Muehling, Darrel D.
13
Sreejesh, S.
13
Aaker, Jennifer
12
Bagozzi, Richard P.
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Bang, Nguyen
12
Bronnenberg, Bart J.
12
Hildebrandt, Lutz
12
Hruschka, Harald
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Keller, Kevin Lane
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Sattler, Henrik
12
Sharp, Byron
12
Taylor, Charles Raymond
12
Dahlén, Micael
11
Ekinci, Yuksel
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Journal of consumer marketing
3
Journal of current issues and research in advertising
3
Journal of international consumer marketing
3
Journal of marketing communications
3
International journal of advertising : the review of marketing communications
2
Asia Pacific journal of marketing and logistics
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of internet commerce
1
Journal of promotion management : innovations in planning and applied research
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Psychology & marketing
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Services marketing quarterly
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The journal of consumer marketing
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ECONIS (ZBW)
23
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1
The mood effect : how mood, disclosure language and ad skepticism influence the effectiveness of native advertising
Wen, Taylor Jing
;
Wu, Linwan
;
Dodoo, Naa Amponsah
;
Kim, E.
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1296-1308
Persistent link: https://www.econbiz.de/10014368268
Saved in:
2
Social identification theory and the elaboration likelihood model : impact of strength of ethnic identification among African American consumers on services advertising evaluations
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of consumer marketing
41
(
2024
)
2
,
pp. 196-212
Persistent link: https://www.econbiz.de/10014519717
Saved in:
3
The semiotics of emojis in advertising : an integrated quantitative and qualitative examination of emotional versus functional ad dynamics
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1223-1241
Persistent link: https://www.econbiz.de/10014531208
Saved in:
4
The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural advertising
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
Saved in:
5
A cultural perspective on the effects of comprehension and slogan meaning types on attitude toward the advertisement and brand
Shahriari, Elmira
;
Abbassi, Hamid
;
Torres, Ivonne M.
; …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 983-1001
Persistent link: https://www.econbiz.de/10014471167
Saved in:
6
The effects of campaign-based logo changes on consumers’ attitude and behavior : a case of social distancing messages during the COVID-19 pandemic
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2300-2316
Persistent link: https://www.econbiz.de/10014430229
Saved in:
7
Multicultural advertising : impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
Saved in:
8
Empowering emotion : the driving force of share and purchase intentions in viral advertising
Wen, Taylor Jing
;
Choi, Chang-Won
;
Wu, Linwan
;
Morris, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
Saved in:
9
Brand love and ethnic identification : the mediating role of brand attachment among African American consumers
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of consumer marketing
39
(
2022
)
4
,
pp. 358-370
Persistent link: https://www.econbiz.de/10013398163
Saved in:
10
Listicles vs. narratives : the interplay between mood, message type, and disclosure on native-advertising effectiveness
Noland, Chris R.
;
Wen, Taylor Jing
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 377-399
Persistent link: https://www.econbiz.de/10013464083
Saved in:
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