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~person:"Westjohn, Stanford A."
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Sammlung"
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Consumer behaviour
Designation of origin
7
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7
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Brand image
6
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International marketing
4
Internationales Marketing
4
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country of origin
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Westjohn, Stanford A.
Diamantopoulos, Adamantios
19
Magnusson, Peter
8
Balabanis, George
7
Giraldi, Janaina de Moura Engracia
7
Phau, Ian
7
Zdravkovic, Srdan
7
Aichner, Thomas
6
Ahmed, Zafar U.
5
Bruwer, Johan
5
Grebitus, Carola
5
Maher, Amro A.
5
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4
Cheah, Isaac
4
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4
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4
Fong, Cher Min
4
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4
Guzman, Francisco
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Josiassen, Alexander
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Lee, Richard
4
Lee, Sangwon
4
Papadopoulos, Nicolas G.
4
Samiee, Saeed
4
Sun, Qin
4
Wilken, Robert
4
Zbib, Imad J.
4
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3
Alvarez, Maria D.
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Arora, Amit
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Arora, Anshu
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Basfirinci, Cigdem
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Campo, Sara
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Caputo, Vincenzina
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Carvalho, Sergio W.
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Checchinato, Francesca
3
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International marketing review
4
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1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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ECONIS (ZBW)
7
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1
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
2
Vicarious animosity : taking sides on provocative issues
Zdravkovic, Srdan
;
Magnusson, Peter
;
Miocevic, Dario
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 77-85
Persistent link: https://www.econbiz.de/10012493838
Saved in:
3
Beyond country image favorability : how brand positioning via country personality stereotypes enhances brand evaluations
Magnusson, Peter
;
Westjohn, Stanford A.
;
Sirianni, Nancy J.
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 318-338
Persistent link: https://www.econbiz.de/10012006998
Saved in:
4
An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
32
(
2015
)
6
,
pp. 663-685
Persistent link: https://www.econbiz.de/10011517593
Saved in:
5
The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter
;
Krishnan, Vijaykumar
;
Westjohn, …
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
Saved in:
6
Further clarification on how perceived brand origin affects brand attitude : a reply to Samiee and Usunier
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 497-507
Persistent link: https://www.econbiz.de/10009305310
Saved in:
7
"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 454-472
Persistent link: https://www.econbiz.de/10009305317
Saved in:
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