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~person:"Wetzels, Martin"
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Return on interactivity : the impact of online agents on newcomer adjustment
Köhler, Clemens F.
;
Rohm, Andrew J.
;
Ruyter, Ko de
; …
- In:
Journal of marketing
75
(
2011
)
2
,
pp. 93-108
Persistent link: https://www.econbiz.de/10008935841
Saved in:
2
Return on Interactivity: The Impact of Online Agents on Newcomer Adjustment
Kóhler, Clemens F
;
Rohm, Andrew J
;
de Ruyter, Ko
; …
- In:
Journal of marketing
75
(
2011
)
2
,
pp. 93-109
Persistent link: https://www.econbiz.de/10008885837
Saved in:
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