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~person:"Wind, Yoram"
~type_genre:"Guidebook"
~type_genre:"Reprint"
~type_genre:"Sammlung"
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Search: subject:"marketing"
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Marketing management
5
Marketing theory
5
Marketingmanagement
5
Marketingtheorie
5
Market segmentation
4
Marktsegmentierung
4
International marketing
3
Internationales Marketing
3
Scientific method
3
Wissenschaftliche Methode
3
Consumer behaviour
2
Konsumentenverhalten
2
Lieferantenmanagement
2
Market research
2
Marktforschung
2
Supplier relationship management
2
B-to-B-Marketing
1
Beschaffung
1
Beziehungsmarketing
1
Brand management
1
Business-to-business marketing
1
Conjoint analysis
1
Conjoint-Analyse
1
Customer satisfaction
1
Developing countries
1
Econometrics
1
Entwicklungsländer
1
Fertigungsprogramm
1
International market segmentation
1
Internationale Marktsegmentierung
1
Kundenzufriedenheit
1
Markenführung
1
Marketing
1
Master production schedule
1
Modellierung
1
Multivariate Analyse
1
Multivariate analysis
1
Organizational behaviour
1
Paul E. Green
1
Procurement
1
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Book / Working Paper
8
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3
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Guidebook
Reprint
Sammlung
Collection of articles of several authors
9
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9
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8
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English
11
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Wind, Yoram
Sheth, Jagdish N.
51
Kotler, Philip
16
Keller, Kevin Lane
10
Levinson, Jay Conrad
10
Malhotra, Naresh K.
10
Jones, D. G. Brian
9
Schwarz, Torsten
9
Tadajewski, Mark
9
Zaltman, Gerald
9
Lammenett, Erwin
8
Dixon, Donald F.
7
Green, Paul E.
7
Krishnan, Balaji C.
7
Schüller, Anne M.
7
Varadarajan, Rajan
7
Dall'Olmo Riley, Francesca
6
Grönroos, Christian
6
Herrmann, Andreas
6
O'Shaughnessy, John
6
Rao, Vithala R.
6
Scott, David Meerman
6
Sieck, Hartmut
6
Varadarajan, P. Rajan
6
Andreasen, Alan R.
5
Baron, Steve
5
Holbrook, Morris B.
5
Homburg, Christian
5
Hyman, Michael R.
5
Jaworski, Bernard J.
5
Ozanne, Julie L.
5
Schmitt, Bernd
5
Shaw, Eric H.
5
Bagozzi, Richard P.
4
Benlian, Alexander
4
Birks, David F.
4
Cheverton, Peter
4
Douglas, Susan P.
4
Ehrenberg, Andrew S. C.
4
Fischer, Eileen
4
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Published in...
All
Legends in marketing
8
International marketing ; Vol. 1
1
Relational and functional integration
1
The impact of theory on representations of the consumer and the marketing organisation
1
Source
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ECONIS (ZBW)
11
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1
Marketing
strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
2
Global
marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
Saved in:
3
Legends in
marketing
: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
4
Organizational buying behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337123
Saved in:
5
Market segmentation
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337119
Saved in:
6
Guidelines for developing international
marketing
strategies
Wind, Yoram
;
Douglas, Susan P.
;
Perlmutter, Howard V.
-
2008
Persistent link: https://www.econbiz.de/10003655509
Saved in:
7
The future of
marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337116
Saved in:
8
Clustering and segmentation
Green, Paul E.
;
Moskowitz, Howard R.
;
Arabie, Phipps
; …
-
2017
Persistent link: https://www.econbiz.de/10011634248
Saved in:
9
Industrial source loyalty
Wind, Yoram
-
2008
Persistent link: https://www.econbiz.de/10003727052
Saved in:
10
Blurring the lines : is there a need to rethink industrial
marketing
?
Wind, Yoram
-
2008
Persistent link: https://www.econbiz.de/10003611770
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