Blurring the lines : is there a need to rethink industrial marketing?
Yoram Wind
| Year of publication: |
2008
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|---|---|
| Authors: | Wind, Yoram |
| Published in: |
The impact of theory on representations of the consumer and the marketing organisation. - Los Angeles, Calif. [u.a.] : SAGE. - 2008, p. 411-425
|
| Subject: | Marketingtheorie | Marketing theory | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Notes: | Aus : Journal of business & industrial marketing ; 21 (2006), 7, pp. 474 - 481 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003611770