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~person:"Woodside, Arch G."
~subject:"B-to-B-Marketing"
~subject:"Innovation management"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Collection of articles of several authors"
~type_genre:"Forschungsbericht"
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B-to-B-Marketing
Innovation management
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Business-to-business marketing
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2
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2
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2
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Woodside, Arch G.
Kleinaltenkamp, Michael
29
Backhaus, Klaus
11
Pepels, Werner
10
Baumgarth, Carsten
9
Plinke, Wulff
9
Voeth, Markus
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Weiber, Rolf
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Ellis, Nick
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Geiger, Ingmar
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Jacob, Frank
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Gey, Thomas
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Johnston, Wesley J.
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Pressey, Andrew
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Tadajewski, Mark
5
Homburg, Christian
4
Klug, Matthias
4
Meffert, Heribert
4
Valla, Jean-Paul
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Baaken, Thomas
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Belz, Christian
3
Binckebanck, Lars
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Büschken, Joachim
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Engelhardt, Werner Hans
3
Fließ, Sabine
3
Freiling, Jörg
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Höft, Uwe
3
Ivens, Björn Sven
3
Keller, Kevin Lane
3
Lilien, Gary L.
3
Strothmann, Karl-Heinz
3
Turnbull, Peter W.
3
Adhikari, Atanu
2
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Advances in business marketing and purchasing
1
Business-to-business marketing management : strategies, cases and solutions
1
Field guide to case study research in business-to-business marketing and purchasing
1
Handbook of business-to-business marketing
1
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ECONIS (ZBW)
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1
A primer to the general theory of behavioral strategies in business-to-business marketing
Woodside, Arch G.
- In:
Field guide to case study research in …
,
(pp. 147-166)
.
2014
Persistent link: https://www.econbiz.de/10011413779
Saved in:
2
Field guide to case study research in business-to-business marketing and purchasing
Woodside, Arch G.
(
ed.
)
-
2014
-
1st ed.
Persistent link: https://www.econbiz.de/10011344823
Saved in:
3
Implemented strategies in business-to-business contexts
Woodside, Arch G.
;
Pattinson, Hugh M.
;
Montgomery, David B.
- In:
Business-to-business marketing management : strategies, …
,
(pp. 323-355)
.
2012
Persistent link: https://www.econbiz.de/10009532700
Saved in:
4
Case study research in business-to-business contexts : theory and methods
Woodside, Arch G.
;
Baxter, Roger
- In:
Handbook of business-to-business marketing
,
(pp. 680-698)
.
2012
Persistent link: https://www.econbiz.de/10009500108
Saved in:
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