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~person:"Woodside, Arch G."
~subject:"B-to-B-Marketing"
~subject:"Innovation management"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie"
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Woodside, Arch G.
Kleinaltenkamp, Michael
14
Baumgarth, Carsten
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Voeth, Markus
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Weiber, Rolf
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Business-to-business marketing management : strategies, cases and solutions
1
Field guide to case study research in business-to-business marketing and purchasing
1
Handbook of business-to-business marketing
1
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ECONIS (ZBW)
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A primer to the general theory of behavioral strategies in business-to-business marketing
Woodside, Arch G.
- In:
Field guide to case study research in …
,
(pp. 147-166)
.
2014
Persistent link: https://www.econbiz.de/10011413779
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2
Case study research in business-to-business contexts : theory and methods
Woodside, Arch G.
;
Baxter, Roger
- In:
Handbook of business-to-business marketing
,
(pp. 680-698)
.
2012
Persistent link: https://www.econbiz.de/10009500108
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3
Implemented strategies in business-to-business contexts
Woodside, Arch G.
;
Pattinson, Hugh M.
;
Montgomery, David B.
- In:
Business-to-business marketing management : strategies, …
,
(pp. 323-355)
.
2012
Persistent link: https://www.econbiz.de/10009532700
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