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~person:"Woolley, Kaitlin"
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Consumer behaviour
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motivation
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persistence
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categorization
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Woolley, Kaitlin
Sharif, Marissa A.
8
Shu, Suzanne B.
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Rafieian, Hoori
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of marketing research
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ECONIS (ZBW)
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Down a rabbit hole : how prior media consumption shapes subsequent media consumption
Woolley, Kaitlin
;
Sharif, Marissa A.
- In:
Journal of marketing research
59
(
2022
)
3
,
pp. 453-471
Persistent link: https://www.econbiz.de/10013258046
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2
Work-to-unlock rewards : leveraging goals in reward systems to increase consumer persistence
Sharif, Marissa A.
;
Woolley, Kaitlin
- In:
Journal of consumer research : JCR ; an …
49
(
2022
)
4
,
pp. 634-656
Persistent link: https://www.econbiz.de/10013542005
Saved in:
3
Incentives increase relative positivity of review content and enjoyment of review writing
Woolley, Kaitlin
;
Sharif, Marissa A.
- In:
Journal of marketing research
58
(
2021
)
3
,
pp. 539-558
Persistent link: https://www.econbiz.de/10012521450
Saved in:
4
The effect of categorization on goal progress perceptions and motivation
Sharif, Marissa A.
;
Woolley, Kaitlin
- In:
Journal of consumer research : JCR ; an …
47
(
2020
)
4
,
pp. 608-630
Persistent link: https://www.econbiz.de/10012316052
Saved in:
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