Incentives increase relative positivity of review content and enjoyment of review writing
Kaitlin Woolley and Marissa A. Sharif
| Year of publication: |
2021
|
|---|---|
| Authors: | Woolley, Kaitlin ; Sharif, Marissa A. |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 58.2021, 3, p. 539-558
|
| Subject: | enjoyment | incentives | motivation | natural language processing | reviews | word of mouth | Virales Marketing | Viral marketing | Anreiz | Incentives | Sprache | Language | Konsumentenverhalten | Consumer behaviour | Bibliometrie | Bibliometrics |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437211010439 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012521450