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~person:"Wrigley, Cara"
~subject:"Business model"
~subject:"E-commerce"
~type_genre:"Aufsatz in Zeitschrift"
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Wrigley, Cara
Parida, Vinit
28
Sjödin, Rönnberg David
14
Gebauer, Heiko
8
Kohtamäki, Marko
7
Kraus, Sascha
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Ghezzi, Antonio
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Coreynen, Wim
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Linde, Lina
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Palmié, Maximilian
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Straker, Karla
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Sörhammar, David
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Trabucchi, Daniel
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Tronvoll, Bård
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Verhoef, Peter C.
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Zhao, Jing
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Alt, Rainer
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Aversa, Paolo
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Bouncken, Ricarda B.
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Bucher, Eliane
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Buganza, Tommaso
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Chen, Liang
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Chirumalla, Koteshwar
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Ciulli, Francesca
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Corsaro, Daniela
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Deepu, T. S.
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Business horizons
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Journal of fashion marketing and management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Designing an emotional strategy : strengthening digital channel engagements
Straker, Karla
;
Wrigley, Cara
- In:
Business horizons
59
(
2016
)
3
,
pp. 339-346
Persistent link: https://www.econbiz.de/10011488399
Saved in:
2
Emotionally engaging customers in the digital age : the case study of "Burberry love"
Straker, Karla
;
Wrigley, Cara
- In:
Journal of fashion marketing and management
20
(
2016
)
3
,
pp. 276-299
Persistent link: https://www.econbiz.de/10011594906
Saved in:
3
Typologies and touchpoints : designing multi-channel digital strategies
Straker, Karla
;
Wrigley, Cara
;
Rosemann, Michael
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 110-128
Persistent link: https://www.econbiz.de/10011302389
Saved in:
4
The role of design in the future of digital channels : conceptual insights and future research directions
Straker, Karla
;
Wrigley, Cara
;
Rosemann, Michael
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 133-140
Persistent link: https://www.econbiz.de/10011348312
Saved in:
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