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~person:"Yan, Ruiliang"
~subject:"Internet marketing"
~subject:"Marketing"
~subject:"Pricing strategy"
~subject:"Spieltheorie"
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Search: subject_exact:"Vertriebskanal"
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Internet marketing
Marketing
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Spieltheorie
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25
Vertriebsweg
25
Einzelhandel
13
Retail trade
13
Game theory
12
Marketing management
9
Marketingmanagement
9
Online retailing
7
Online-Handel
7
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5
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Marketing strategies
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Channel coordination
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Yan, Ruiliang
Zaccour, Georges
15
Chen, Jing
11
Martín Herrán, Guiomar
10
Taboubi, Sihem
10
Karray, Salma
9
Pei, Zhi
9
Matsui, Kenji
8
Cai, Gangshu
7
Chen, Ying-Ju
7
Cheng, T. C. E.
7
He, Xiuli
7
He, Yong
7
Li, Guo
7
Liu, Yunchuan
7
Pepels, Werner
7
Sethi, Suresh
7
Sigué, Simon Pierre
7
Xiao, Tiaojun
7
Cui, Tony Haitao
6
Jiang, Baojun
6
Lee, Eunkyu
6
Liang, Liang
6
Zhao, Xuan
6
Ansary, Adel I. el-
5
Cebollada, Javier
5
Guan, Xu
5
Guo, Xiaolong
5
Heinemann, Gerrit
5
Jerath, Kinshuk
5
Jørgensen, Steffen
5
Li, Wei
5
Neslin, Scott A.
5
Nie, Jiajia
5
Niu, Baozhuang
5
Ray, Sourav
5
Sethi, Suresh P.
5
Stern, Louis W.
5
Wang, John
5
Yang, Feng
5
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Journal of retailing and consumer services
5
Journal of business research : JBR
4
Industrial marketing management : the international journal for industrial and high-tech firms
2
E-business applications for product development and competitive growth : emerging technologies
1
European journal of marketing : EJM
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic commerce : IJEC
1
International journal of technology marketing : IJTMkt
1
Journal of the Academy of Marketing Science
1
The journal of product & brand management
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ECONIS (ZBW)
18
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1
The strategic value of buy online and pick up from store service to the dual channel coordination
Pei, Zhi
;
Ghose, Sanjoy
;
Yan, Ruiliang
;
Zhou, Steve Bin
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462194
Saved in:
2
Mobile channel and channel coordination under different supply chain contexts
Amrouche, Nawel
;
Pei, Zhi
;
Yan, Ruiliang
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 165-182
Persistent link: https://www.econbiz.de/10012162493
Saved in:
3
Which one is more valuable in coordinating the online and offline distribution? : service support or online price coordination
Pei, Zhi
;
Yan, Ruiliang
;
Ghose, Sanjoy
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 150-159
Persistent link: https://www.econbiz.de/10012285147
Saved in:
4
Manufacturer's cooperative advertising, demand uncertainty, and information sharing
Yan, Ruiliang
;
Cao, Zixia
;
Pei, Zhi
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 709-717
Persistent link: https://www.econbiz.de/10011436236
Saved in:
5
The strategic value of cooperative advertising in the dual-channel competition
Yan, Ruiliang
;
Pei, Zhi
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
3
,
pp. 118-143
Persistent link: https://www.econbiz.de/10011434017
Saved in:
6
How does the added new online channel impact the supporting advertising expenditure?
Pei, Zhi
;
Toombs, Leslie
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
Saved in:
7
National advertising, dual-channel coordination and firm performance
Pei, Zhi
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
20
(
2013
)
2
,
pp. 218-224
Persistent link: https://www.econbiz.de/10009734310
Saved in:
8
Implementing online store for national brand competing against private label
Amrouche, Nawel
;
Yan, Ruiliang
- In:
Journal of business research : JBR
65
(
2012
)
3
,
pp. 325-332
Persistent link: https://www.econbiz.de/10009507203
Saved in:
9
Price strategy, information sharing, and firm performance in a market channel with a dominant retailer
Yan, Ruiliang
;
Myers, Chris Anthony
;
Wang, John
- In:
The journal of product & brand management
21
(
2012
)
6
,
pp. 475-485
Persistent link: https://www.econbiz.de/10009682621
Saved in:
10
Product distribution and coordination strategies in a multi-channel context
Yan, Ruiliang
;
Guo, Peijun
;
Wang, John
;
Amrouche, Nawel
- In:
Journal of retailing and consumer services
18
(
2011
)
1
,
pp. 19-26
Persistent link: https://www.econbiz.de/10008839787
Saved in:
1
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