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~person:"Zúñiga, Miguel Ángel"
~subject:"Advertising effects"
~subject:"Brand"
~subject:"Cognition"
~subject:"Dienstleistungsqualität"
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Advertising effects
Brand
Cognition
Dienstleistungsqualität
Consumer behaviour
22
Konsumentenverhalten
22
Brand image
10
Brand management
10
Markenführung
10
Markenimage
10
Werbewirkung
10
Advertising
8
Werbung
8
Beziehungsmarketing
6
Markenartikel
6
Relationship marketing
6
Emotion
4
Ethnic group
4
Ethnische Gruppe
4
Communal-brand connection
3
Personality psychology
3
Persönlichkeitspsychologie
3
brand loyalty
3
African American consumers
2
Black people
2
Brand identification
2
Brand love
2
Confidence
2
Cross-cultural relations
2
Elaboration likelihood model
2
Interkulturelle Beziehungen
2
Internet marketing
2
Iran
2
Online-Marketing
2
Partial least squares
2
Partielle kleinste Quadrate
2
Product quality
2
Produktqualität
2
Schwarze Menschen
2
Self-brand connection
2
Service quality
2
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16
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16
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16
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English
16
Author
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Zúñiga, Miguel Ángel
Han, Heesup
44
Usman, Osly
35
Mattila, Anna S.
33
Phau, Ian
30
Huber, Frank
27
Gierl, Heribert
26
Loureiro, Sandra Maria Correia
24
Pelsmacker, Patrick de
24
Septianto, Felix
24
Dawes, John
23
Sreejesh, S.
23
Jang, Soocheong
22
Sarkar, Abhigyan
22
Dens, Nathalie
21
Diamantopoulos, Adamantios
20
Prentice, Catherine
20
Japutra, Arnold
19
Bauer, Hans H.
17
Diehl, Sandra
17
Esch, Franz-Rudolf
17
Torres, Ivonne M.
17
Quach, Sara
16
Romaniuk, Jenni
16
Sarkar, Juhi Gahlot
16
Sharma, Piyush
16
Wong, IpKin Anthony
16
Bagozzi, Richard P.
15
Balaji, M. S.
15
Bang, Nguyen
15
Dubé, Jean-Pierre
15
Eisend, Martin
15
Fetscherin, Marc
15
Fournier, Susan
15
Grewal, Dhruv
15
Gursoy, Dogan
15
Gustafsson, Anders
15
Johnson, Lester W.
15
Ko, Eunju
15
McColl-Kennedy, Janet R.
15
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Published in...
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Journal of consumer marketing
3
Journal of international consumer marketing
3
Journal of marketing communications
2
Services marketing quarterly
2
Asia Pacific journal of marketing and logistics
1
Journal of business research : JBR
1
Journal of internet commerce
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Psychology & marketing
1
The journal of consumer marketing
1
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ECONIS (ZBW)
16
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1
Social identification theory and the elaboration likelihood model : impact of strength of ethnic identification among African American consumers on services advertising evaluations
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of consumer marketing
41
(
2024
)
2
,
pp. 196-212
Persistent link: https://www.econbiz.de/10014519717
Saved in:
2
The semiotics of emojis in advertising : an integrated quantitative and qualitative examination of emotional versus functional ad dynamics
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1223-1241
Persistent link: https://www.econbiz.de/10014531208
Saved in:
3
A cultural perspective on the effects of comprehension and slogan meaning types on attitude toward the advertisement and brand
Shahriari, Elmira
;
Abbassi, Hamid
;
Torres, Ivonne M.
; …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 983-1001
Persistent link: https://www.econbiz.de/10014471167
Saved in:
4
The effects of campaign-based logo changes on consumers’ attitude and behavior : a case of social distancing messages during the COVID-19 pandemic
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2300-2316
Persistent link: https://www.econbiz.de/10014430229
Saved in:
5
The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural advertising
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
Saved in:
6
Multicultural advertising : impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
Saved in:
7
Brand love and ethnic identification : the mediating role of brand attachment among African American consumers
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of consumer marketing
39
(
2022
)
4
,
pp. 358-370
Persistent link: https://www.econbiz.de/10013398163
Saved in:
8
Multicultural advertising : the impact of consumers' self-concept clarity and materialism on self-brand connection and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 46-57
Persistent link: https://www.econbiz.de/10012665693
Saved in:
9
Hierarchical relationships among brand equity dimensions : the mediating effects of brand trust and brand love
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
- In:
Services marketing quarterly
42
(
2021
)
1/2
,
pp. 74-92
Persistent link: https://www.econbiz.de/10012607284
Saved in:
10
Antecedents and outcomes of brand identification with apple products among Iranian consumers
Fazli-Salehi, Reza
;
Azadi, Mohammad
;
Torres, Ivonne M.
; …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 135-155
Persistent link: https://www.econbiz.de/10012515003
Saved in:
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