//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Zúñiga, Miguel Ángel"
~subject:"Advertising effects"
~subject:"Cognition"
~subject:"Dienstleistungsqualität"
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Consumer behaviour"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Cognition
Dienstleistungsqualität
Online-Marketing
Consumer behaviour
22
Konsumentenverhalten
22
Brand image
10
Brand management
10
Markenführung
10
Markenimage
10
Werbewirkung
10
Advertising
8
Werbung
8
Beziehungsmarketing
6
Brand
6
Markenartikel
6
Relationship marketing
6
Emotion
4
Ethnic group
4
Ethnische Gruppe
4
Communal-brand connection
3
Personality psychology
3
Persönlichkeitspsychologie
3
brand loyalty
3
African American consumers
2
Black people
2
Brand identification
2
Brand love
2
Confidence
2
Cross-cultural relations
2
Elaboration likelihood model
2
Interkulturelle Beziehungen
2
Internet marketing
2
Iran
2
Partial least squares
2
Partielle kleinste Quadrate
2
Product quality
2
Produktqualität
2
Schwarze Menschen
2
Self-brand connection
2
Service quality
2
more ...
less ...
Online availability
All
Undetermined
12
Type of publication
All
Article
13
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Language
All
English
13
Author
All
Zúñiga, Miguel Ángel
Han, Heesup
39
Mattila, Anna S.
36
Usman, Osly
33
Gierl, Heribert
27
Pelsmacker, Patrick de
27
Jang, Soocheong
25
Septianto, Felix
24
Dens, Nathalie
23
Dwivedi, Yogesh Kumar
21
Loureiro, Sandra Maria Correia
21
Grewal, Dhruv
20
Huber, Frank
20
Quach, Sara
20
Balaji, M. S.
19
Filieri, Raffaele
19
Hollebeek, Linda D.
18
Diehl, Sandra
17
Ghose, Anindya
17
Pauwels, Koen
17
Prentice, Catherine
17
Sreejesh, S.
17
Wu, Luorong
17
Yoon, Sukki
17
Bauer, Hans H.
16
Bilgihan, Anil
16
Gursoy, Dogan
16
Klaus, Philipp
16
Esch, Franz-Rudolf
15
Law, Chun Hung Roberts
15
McColl-Kennedy, Janet R.
15
Eisend, Martin
14
Gustafsson, Anders
14
Hanks, Lydia
14
Ko, Eunju
14
Line, Nathaniel D.
14
Prybutok, Victor R.
14
Rita, Paulo
14
Sharma, Piyush
14
Torres, Ivonne M.
14
Wong, IpKin Anthony
14
more ...
less ...
Published in...
All
Journal of consumer marketing
3
Journal of international consumer marketing
2
Journal of marketing communications
2
Asia Pacific journal of marketing and logistics
1
Journal of internet commerce
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Psychology & marketing
1
Services marketing quarterly
1
The journal of consumer marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social identification theory and the elaboration likelihood model : impact of strength of ethnic identification among African American consumers on services advertising evaluations
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of consumer marketing
41
(
2024
)
2
,
pp. 196-212
Persistent link: https://www.econbiz.de/10014519717
Saved in:
2
The semiotics of emojis in advertising : an integrated quantitative and qualitative examination of emotional versus functional ad dynamics
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1223-1241
Persistent link: https://www.econbiz.de/10014531208
Saved in:
3
A cultural perspective on the effects of comprehension and slogan meaning types on attitude toward the advertisement and brand
Shahriari, Elmira
;
Abbassi, Hamid
;
Torres, Ivonne M.
; …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 983-1001
Persistent link: https://www.econbiz.de/10014471167
Saved in:
4
The effects of campaign-based logo changes on consumers’ attitude and behavior : a case of social distancing messages during the COVID-19 pandemic
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2300-2316
Persistent link: https://www.econbiz.de/10014430229
Saved in:
5
The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural advertising
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
Saved in:
6
Multicultural advertising : impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
Saved in:
7
Social media reviewing channels : the role of channel interactivity and vloggers' self-disclosure in consumers' parasocial interaction
Fazli-Salehi, Reza
;
Jahangard, Mahshid
;
Torres, Ivonne M.
; …
- In:
Journal of consumer marketing
39
(
2022
)
2
,
pp. 242-253
Persistent link: https://www.econbiz.de/10013165335
Saved in:
8
Antecedents and outcomes of brand identification with apple products among Iranian consumers
Fazli-Salehi, Reza
;
Azadi, Mohammad
;
Torres, Ivonne M.
; …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 135-155
Persistent link: https://www.econbiz.de/10012515003
Saved in:
9
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
10
Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
; …
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->