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~person:"Zúñiga, Miguel Ángel"
~subject:"Advertising effects"
~subject:"Cognition"
~subject:"Relationship marketing"
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Search: subject:"Consumer behaviour"
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Advertising effects
Cognition
Relationship marketing
Consumer behaviour
22
Konsumentenverhalten
22
Brand image
10
Brand management
10
Markenführung
10
Markenimage
10
Werbewirkung
10
Advertising
8
Werbung
8
Beziehungsmarketing
6
Brand
6
Markenartikel
6
Emotion
4
Ethnic group
4
Ethnische Gruppe
4
Communal-brand connection
3
Personality psychology
3
Persönlichkeitspsychologie
3
brand loyalty
3
African American consumers
2
Black people
2
Brand identification
2
Brand love
2
Confidence
2
Cross-cultural relations
2
Dienstleistungsqualität
2
Elaboration likelihood model
2
Interkulturelle Beziehungen
2
Internet marketing
2
Iran
2
Online-Marketing
2
Partial least squares
2
Partielle kleinste Quadrate
2
Product quality
2
Produktqualität
2
Schwarze Menschen
2
Self-brand connection
2
Service quality
2
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15
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15
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15
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English
15
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Zúñiga, Miguel Ángel
Han, Heesup
46
Hollebeek, Linda D.
36
Huber, Frank
36
Mattila, Anna S.
36
Gierl, Heribert
31
Loureiro, Sandra Maria Correia
31
Septianto, Felix
27
Verhoef, Peter C.
26
Kumar, V.
25
Pelsmacker, Patrick de
25
Usman, Osly
25
Grewal, Dhruv
23
Bauer, Hans H.
20
Klaus, Philipp
20
Quach, Sara
20
Rather, Raouf Ahmad
20
Dens, Nathalie
19
Japutra, Arnold
19
Prentice, Catherine
19
Sreejesh, S.
19
Bang, Nguyen
18
Diehl, Sandra
18
Eisend, Martin
18
Herrmann, Andreas
18
Wong, IpKin Anthony
18
Ahn, Jiseon
17
Schramm-Klein, Hanna
17
Balaji, M. S.
16
Bijmolt, Tammo H. A.
16
Das, Gopal
16
Dwivedi, Yogesh Kumar
16
Esch, Franz-Rudolf
16
Gustafsson, Anders
16
Khan, Imran
16
Pauwels, Koen
16
So, Kevin Kam Fung
16
Thaichon, Park
16
Torres, Ivonne M.
16
Walsh, Gianfranco
16
Wangenheim, Florian von
16
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Published in...
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Journal of consumer marketing
4
Asia Pacific journal of marketing and logistics
2
Journal of international consumer marketing
2
Journal of marketing communications
2
Journal of internet commerce
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Psychology & marketing
1
Services marketing quarterly
1
The journal of consumer marketing
1
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ECONIS (ZBW)
15
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1
Social identification theory and the elaboration likelihood model : impact of strength of ethnic identification among African American consumers on services advertising evaluations
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of consumer marketing
41
(
2024
)
2
,
pp. 196-212
Persistent link: https://www.econbiz.de/10014519717
Saved in:
2
The semiotics of emojis in advertising : an integrated quantitative and qualitative examination of emotional versus functional ad dynamics
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1223-1241
Persistent link: https://www.econbiz.de/10014531208
Saved in:
3
The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural advertising
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
Saved in:
4
A cultural perspective on the effects of comprehension and slogan meaning types on attitude toward the advertisement and brand
Shahriari, Elmira
;
Abbassi, Hamid
;
Torres, Ivonne M.
; …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 983-1001
Persistent link: https://www.econbiz.de/10014471167
Saved in:
5
The effects of campaign-based logo changes on consumers’ attitude and behavior : a case of social distancing messages during the COVID-19 pandemic
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2300-2316
Persistent link: https://www.econbiz.de/10014430229
Saved in:
6
Multicultural advertising : impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
Saved in:
7
Social media reviewing channels : the role of channel interactivity and vloggers' self-disclosure in consumers' parasocial interaction
Fazli-Salehi, Reza
;
Jahangard, Mahshid
;
Torres, Ivonne M.
; …
- In:
Journal of consumer marketing
39
(
2022
)
2
,
pp. 242-253
Persistent link: https://www.econbiz.de/10013165335
Saved in:
8
Brand love and ethnic identification : the mediating role of brand attachment among African American consumers
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of consumer marketing
39
(
2022
)
4
,
pp. 358-370
Persistent link: https://www.econbiz.de/10013398163
Saved in:
9
Antecedents and outcomes of brand identification with apple products among Iranian consumers
Fazli-Salehi, Reza
;
Azadi, Mohammad
;
Torres, Ivonne M.
; …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 135-155
Persistent link: https://www.econbiz.de/10012515003
Saved in:
10
Hierarchical relationships among brand equity dimensions : the mediating effects of brand trust and brand love
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
- In:
Services marketing quarterly
42
(
2021
)
1/2
,
pp. 74-92
Persistent link: https://www.econbiz.de/10012607284
Saved in:
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