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~person:"Zúñiga, Miguel Ángel"
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Search: subject:"Brand love"
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Consumer behaviour
4
Konsumentenverhalten
4
Beziehungsmarketing
3
Brand
3
Brand image
3
Brand management
3
Emotion
3
Markenartikel
3
Markenführung
3
Markenimage
3
Relationship marketing
3
Advertising effects
2
African American consumers
2
Black people
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Brand love
2
Partial least squares
2
Partielle kleinste Quadrate
2
Schwarze Menschen
2
Werbewirkung
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brand love
2
brand loyalty
2
Advertising
1
Brand attachment
1
Brand loyalty
1
Confidence
1
Consumer behavior
1
Consumer-brand relationship
1
Consumer–brand relationships
1
Elaboration likelihood model
1
Ethnic group
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Ethnische Gruppe
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Markentreue
1
Service types
1
Social identification theory
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Strength of ethnic identification
1
Vertrauen
1
Viral marketing
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Virales Marketing
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Werbung
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brand equity dimensions
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Zúñiga, Miguel Ángel
Sarkar, Abhigyan
7
Hussain, Khalid
6
Junaid, Muhammad
6
Ahuvia, Aaron
5
Fetscherin, Marc
5
Hou, Fujun
5
Rauschnabel, Philipp A.
5
Biswas, Soumendu
4
Borges, Ana Pinto
4
Dhir, Amandeep
4
Garg, Ruchi
4
Langner, Tobias
4
Madadi, Rozbeh
4
Mukherjee, Jaydeep
4
Sarkar, Juhi Gahlot
4
Talwar, Shalini
4
Torres, Ivonne M.
4
Wallace, Elaine
4
Ahuvia, Aaron C.
3
Baena, Verónica
3
Batra, Rajeev
3
Brandão, Amélia Maria Pinto da Cunha
3
Buil, Isabel
3
Castaño, Raquel
3
Fazli-Salehi, Reza
3
Guzman, Francisco
3
Gómez-Suárez, Mónica
3
Kataria, Aarti
3
Kaufmann, Hans Rüdiger
3
Kaur, Puneet
3
Kumar, Sushant
3
Moussa, Salim
3
Palazón, Mariola
3
Rodrigues, Clarinda
3
Rodrigues, Paula
3
Rodrigues, Paula Cristina Lopes
3
Sousa, Ana
3
Wang, Yao-Chin
3
Abbas, Ali
2
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Journal of consumer marketing
2
Journal of international consumer marketing
1
Services marketing quarterly
1
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ECONIS (ZBW)
4
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Social identification theory and the elaboration likelihood model : impact of strength of ethnic identification among African American consumers on services advertising evaluations
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of consumer marketing
41
(
2024
)
2
,
pp. 196-212
Persistent link: https://www.econbiz.de/10014519717
Saved in:
2
Brand
love
and ethnic identification : the mediating role of brand attachment among African American consumers
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of consumer marketing
39
(
2022
)
4
,
pp. 358-370
Persistent link: https://www.econbiz.de/10013398163
Saved in:
3
Hierarchical relationships among brand equity dimensions : the mediating effects of brand trust and
brand
love
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
- In:
Services marketing quarterly
42
(
2021
)
1/2
,
pp. 74-92
Persistent link: https://www.econbiz.de/10012607284
Saved in:
4
The impact of Hspanic-targeted advertising on consumers'
brand
love
in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
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