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~person:"Zaccour, Georges"
~subject:"Game theory"
~subject:"Marketing theory"
~subject:"Vertriebsweg"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
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Search: subject_exact:"Absatzkanal"
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Game theory
Marketing theory
Vertriebsweg
Distribution channel
13
Preismanagement
7
Pricing strategy
7
Spieltheorie
7
Advertising
6
Theorie
6
Theory
6
Werbung
6
Marketing channels
4
Lieferkette
3
Supply chain
3
Dynamic game
2
Dynamisches Spiel
2
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2
Nash equilibrium
2
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Retail trade
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Revenue-sharing contract
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01.09.1995
1
Advertising effects
1
Applied game theory
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Brand
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Brand management
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Co-op advertising programs
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Consumer behaviour
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Article in journal
Collection of articles of several authors
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11
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2
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13
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Zaccour, Georges
Yan, Ruiliang
23
Neslin, Scott A.
16
Pei, Zhi
13
Schramm-Klein, Hanna
12
Chen, Jing
11
Choi, Tsan-Ming
11
Zhuang, Guijun
11
Cai, Gangshu
10
Cheng, T. C. E.
10
Karray, Salma
10
Martín Herrán, Guiomar
10
Matsui, Kenji
10
Niu, Baozhuang
10
Sigué, Simon Pierre
10
Verhoef, Peter C.
10
Chen, Ying-Ju
9
Taboubi, Sihem
9
Dong, Maggie Chuoyan
8
Guo, Xiaolong
8
He, Yong
8
Jerath, Kinshuk
8
Liang, Liang
8
Liu, Yunchuan
8
Xiao, Tiaojun
8
Zielke, Stephan
8
Frasquet Deltoro, Marta
7
Guan, Xu
7
Hua, Zhongsheng
7
Jiang, Baojun
7
Kim, Stephen K.
7
Li, Guo
7
Li, Yongjian
7
Nariu, Tatsuhiko
7
Sethi, Suresh P.
7
Shankar, Venkatesh
7
Shi, Victor
7
Wagner, Gerhard
7
Yang, Zhilin
7
Zhao, Xuan
7
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International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
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European journal of operational research : EJOR
4
International game theory review
2
Central European journal of operations research
1
Economics letters
1
International journal of production economics
1
International series in operations research & management science
1
Journal of economic dynamics & control
1
Journal of retailing
1
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ECONIS (ZBW)
13
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1
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13
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1
Pricing decisions in marketing channels in the presence of optional contingent products
Kort, Peter M.
;
Taboubi, Sihem
;
Zaccour, Georges
- In:
Central European journal of operations research
28
(
2020
)
1
,
pp. 167-192
Persistent link: https://www.econbiz.de/10012221881
Saved in:
2
Games in management science : essays in honor of Georges Zaccour
Pineau, Pierre-Olivier
(
ed.
);
Sigué, Simon Pierre
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012060576
Saved in:
3
Should a manufacturer give up pricing power in a vertical information-sharing channel?
Zhang, Qiao
;
Tang, Wansheng
;
Zaccour, Georges
;
Zhang, …
- In:
European journal of operational research : EJOR
276
(
2019
)
3
,
pp. 910-928
Persistent link: https://www.econbiz.de/10012003697
Saved in:
4
When should a retailer invest in brand advertising?
Pnevmatikos, Nikolaos
;
Vardar, Baris
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
267
(
2018
)
2
,
pp. 754-764
Persistent link: https://www.econbiz.de/10011812741
Saved in:
5
Assessing the profitability of cooperative advertising programs in competing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Zaccour, Georges
- In:
International journal of production economics
187
(
2017
),
pp. 142-158
Persistent link: https://www.econbiz.de/10011705120
Saved in:
6
Which business model for e-book pricing?
Dantas, Danilo C.
;
Taboubi, Sihem
;
Zaccour, Georges
- In:
Economics letters
125
(
2014
)
1
,
pp. 126-129
Persistent link: https://www.econbiz.de/10010504738
Saved in:
7
A survey of game-theoretic models of cooperative advertising
Jørgensen, Steffen
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
237
(
2014
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10010378680
Saved in:
8
Game-theory coordination mechanisms in distribution channels : integration and extensions for models without competition
Ingene, Charles A.
;
Taboubi, Sihem
;
Zaccour, Georges
- In:
Journal of retailing
88
(
2012
)
4
,
pp. 476-496
Persistent link: https://www.econbiz.de/10009707159
Saved in:
9
Dual role of price and myopia in a marketing channel
Martín Herrán, Guiomar
;
Taboubi, Sihem
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
219
(
2012
)
2
,
pp. 284-295
Persistent link: https://www.econbiz.de/10009514352
Saved in:
10
Effectiveness of coop advertising programs in competitive distribution channels
Karray, Salma
;
Zaccour, Georges
- In:
International game theory review
9
(
2007
)
2
,
pp. 151-167
Persistent link: https://www.econbiz.de/10003522877
Saved in:
1
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