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~person:"Zdravkovic, Srdan"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Sammlung"
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Consumer behaviour
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Designation of origin
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Zdravkovic, Srdan
Diamantopoulos, Adamantios
20
Giraldi, Janaina de Moura Engracia
12
Stepchenkova, Svetlana
10
Bruwer, Johan
9
Papadopoulos, Nicolas G.
9
Aichner, Thomas
8
Balabanis, George
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Hayakawa, Kazunobu
8
Lee, Richard
8
Magnusson, Peter
8
Phau, Ian
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Alvarez, Maria D.
7
Melewar, T. C.
7
Pike, Steven
7
Stylidis, Dimitrios
7
Westjohn, Stanford A.
7
Astous, Alain d'
6
Chen, Chun-Chu
6
De Melo, Jaime
6
De Nisco, Alessandro
6
Grebitus, Carola
6
Grote, Ulrike
6
Heslop, Louise A.
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Josiassen, Alexander
6
Lehto, Xinran Y.
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Nadeau, John
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Vaquero-Piñeiro, Cristina
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Ahmed, Zafar U.
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Cai, Liping A.
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Campo, Sara
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Grudecka, Anna
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Guzman, Francisco
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Hamzaoui-Essoussi, Leila
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Han, C. M.
5
Insch, Andrea
5
Lopez, Carmen
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Maher, Amro A.
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International marketing review
4
Journal of business research : JBR
1
Journal of international marketing
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
7
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1
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
2
Vicarious animosity : taking sides on provocative issues
Zdravkovic, Srdan
;
Magnusson, Peter
;
Miocevic, Dario
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 77-85
Persistent link: https://www.econbiz.de/10012493838
Saved in:
3
An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
32
(
2015
)
6
,
pp. 663-685
Persistent link: https://www.econbiz.de/10011517593
Saved in:
4
The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter
;
Krishnan, Vijaykumar
;
Westjohn, …
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
Saved in:
5
Does country-of-origin matter to generation Y
Zdravkovic, Srdan
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
1
,
pp. 89-102
Persistent link: https://www.econbiz.de/10009742857
Saved in:
6
Further clarification on how perceived brand origin affects brand attitude : a reply to Samiee and Usunier
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 497-507
Persistent link: https://www.econbiz.de/10009305310
Saved in:
7
"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 454-472
Persistent link: https://www.econbiz.de/10009305317
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