Cui, Hongjing; Zhao, Taiyang; Smyczek, Slawomir; Sheng, … - In: Asia Pacific Journal of Marketing and Logistics 32 (2019) 7, pp. 1431-1450
Purpose: The purpose of this paper is to examine the effect of self-worth on status consumption, focusing on the mediation of self-enhancement and self-compensation and the moderation of power distance belief (PDB) in the relationship of threats to self-worth and consumer choice....