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~person:"Zhao, Yi"
~subject:"Brand image"
~subject:"India"
~subject:"Konsumentenverhalten"
~subject:"Risikoaversion"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Fallstudie"
~type_genre:"Marktinformation"
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Zhao, Yi
Han, Heesup
114
Mattila, Anna S.
95
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74
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70
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70
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68
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52
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50
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49
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48
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48
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47
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45
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44
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43
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42
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36
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35
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35
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34
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33
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Journal of marketing research : JMR
4
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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1
A dynamic model of player level-progression decisions in online gaming
Zhao, Yi
;
Yang, Sha
;
Shum, Matthew
;
Dutta, Shantanu
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8062-8082
Persistent link: https://www.econbiz.de/10014279948
Saved in:
2
Measuring the lifetime value of a customer in the consumer packaged goods industry
Sunder, Sarang
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 901-921
Persistent link: https://www.econbiz.de/10011648395
Saved in:
3
Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
4
Consumer learning in a turbulent market environment : modeling consumer choice dynamics after a product-harm crisis
Zhao, Yi
;
Zhao, Ying
;
Helsen, Kristiaan
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 255-267
Persistent link: https://www.econbiz.de/10008988452
Saved in:
5
Modeling the intrahousehold behavioral interaction
Yang, Sha
;
Zhao, Yi
;
Erdem, Tülin
;
Zhao, Ying
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 470-484
Persistent link: https://www.econbiz.de/10003983832
Saved in:
6
Modeling the underreporting bias in panel survey data
Yang, Sha
;
Zhao, Yi
;
Dhar, Ravi
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
3
,
pp. 525-539
Persistent link: https://www.econbiz.de/10003984577
Saved in:
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