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~person:"Zhuang, Guijun"
~subject:"E-business"
~subject:"Online-Handel"
~subject:"Supplier relationship management"
~subject:"marketing channels"
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Online-Handel
Supplier relationship management
marketing channels
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11
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11
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7
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7
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3
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8
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Zhuang, Guijun
Cebollada, Javier
11
Heinemann, Gerrit
9
Yan, Ruiliang
9
Arce-Urriza, Marta
8
Choi, Tsan-Ming
8
Gao, Fei
7
Li, Guo
7
Schramm-Klein, Hanna
7
Dong, Maggie Chuoyan
6
Verhoef, Peter C.
6
Wagner, Gerhard
6
Anderson, Eric T.
5
Chen, Lin
5
Chen, Ying-Ju
5
Cheng, T. C. E.
5
He, Yong
5
Hua, Zhongsheng
5
Hudetz, Kai
5
Nan, Guofang
5
Pei, Zhi
5
Yang, Zhilin
5
Chen, Jing
4
Emrich, Oliver
4
Frasquet Deltoro, Marta
4
Gallino, Santiago
4
Geyskens, Inge
4
Gu, Flora Fang
4
Harris, Patricia
4
Houde, Jean-François
4
Konuş, Umut
4
Kunter, Marcus
4
Kuruzovich, Jason
4
Li, Minqiang
4
Neslin, Scott A.
4
Newberry, Peter
4
Niu, Baozhuang
4
Schögel, Marcus
4
Seim, Katja
4
Sethi, Suresh
4
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Journal of business-to-business marketing
4
Journal of marketing channels : ... distribution systems, strategy, and management
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
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ECONIS (ZBW)
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1
Active or passive? : examination of dependency behavior in marketing channels in China
Wei, Ruifeng
;
Zhuang, Guijun
;
Pang, Fanglan
- In:
Journal of business-to-business marketing
30
(
2023
)
3
,
pp. 297-310
Persistent link: https://www.econbiz.de/10014454760
Saved in:
2
Impact of contract specificity and enforcement on channel opportunism and conflict
Wei, Ruifeng
;
Zhuang, Guijun
;
Li, Sihan
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 197-209
Persistent link: https://www.econbiz.de/10013359019
Saved in:
3
Brand loyalty versus store loyalty : consumers' role in determining dependence structure of supplier-retailer dyads
Zhang, Chuang
;
Zhuang, Guijun
;
Yang, Zhilin
;
Zhang, Yang
- In:
Journal of business-to-business marketing
24
(
2017
)
2
,
pp. 139-160
Persistent link: https://www.econbiz.de/10011735914
Saved in:
4
Relational norms and collaborative activities : roles in reducing opportunism in marketing channels
Zhou, Yin
;
Zhang, Xubing
;
Zhuang, Guijun
;
Zhou, Nan
- In:
Industrial marketing management : the international …
46
(
2015
),
pp. 147-159
Persistent link: https://www.econbiz.de/10011286965
Saved in:
5
Inquiry and review of dependence in marketing channels : an economics of exchange approach
Zhuang, Guijun
;
Herndon, Neil C.
- In:
Journal of marketing channels : ... distribution …
22
(
2015
)
4
,
pp. 299-310
Persistent link: https://www.econbiz.de/10011435912
Saved in:
6
Deterrence or conflict spiral effect? : exercise of coercive power in marketing channels ; evidence from China
Zhuang, Guijun
;
Herndon, Neil C.
;
Zhou, Nan
- In:
Journal of business-to-business marketing
21
(
2014
)
3
,
pp. 187-207
Persistent link: https://www.econbiz.de/10010465720
Saved in:
7
Impact of relationship marketing orientation on the exercise of interfirm power and relational governance in marketing channels : empirical evidence from China
Zhuang, Guijun
;
Zhang, Xubing
- In:
Journal of marketing channels : ... distribution …
18
(
2011
)
4
,
pp. 279-302
Persistent link: https://www.econbiz.de/10009404738
Saved in:
8
Interpersonal influence as an alternative channel communication behavior in emerging markets : the case of China
Su, Chenting
;
Yang, Zhilin
;
Zhuang, Guijun
;
Zhou, Nan
; …
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
4
,
pp. 668-689
Persistent link: https://www.econbiz.de/10003854629
Saved in:
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