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~person:"Zolfaghari, Saeed"
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Beziehungsmarketing
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Zolfaghari, Saeed
Karray, Salma
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Fildes, Robert
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Huang, Tao
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Martín Herrán, Guiomar
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Ma, Shaohui
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Soopramanien, Didier
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Altsitsiadis, Efthymios
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Andronikidis, Andreas
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Aust, Gerhard
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Avagyan, Vardan
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Bazargan, Amirhossein
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Bi, Gongbing
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European journal of operational research : EJOR
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Journal of the Operational Research Society
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ECONIS (ZBW)
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Should competing firms offer "buy n times, get one free" loyalty programs? : a game-theoretic analysis
Bazargan, Amirhossein
;
Zolfaghari, Saeed
;
Karray, Salma
- In:
Journal of the Operational Research Society
71
(
2020
)
2
,
pp. 280-300
Persistent link: https://www.econbiz.de/10012215727
Saved in:
2
"Buy n times, get one free" loyalty cards : are they profitable for competing firms? : a game theoretic analysis
Bazargan, Amirhossein
;
Karray, Salma
;
Zolfaghari, Saeed
- In:
European journal of operational research : EJOR
265
(
2018
)
2
,
pp. 621-630
Persistent link: https://www.econbiz.de/10011811462
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