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~person:"Zolfagharian, Mohammadali"
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Consumer behaviour
12
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12
Beziehungsmarketing
3
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3
Migranten
3
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3
Relationship marketing
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Zolfagharian, Mohammadali
Han, Heesup
117
Belk, Russell W.
114
Mattila, Anna S.
98
Grunert, Klaus G.
94
Lusk, Jayson L.
83
Phau, Ian
83
Huber, Frank
79
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
75
Wiedmann, Klaus-Peter
75
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Loureiro, Sandra Maria Correia
67
Septianto, Felix
67
Nayga, Rodolfo M.
66
Agarwal, Sumit
65
Foxall, Gordon R.
65
Wansink, Brian
63
Stavins, Joanna
62
Paul, Justin
59
Jang, Soocheong
57
Janssen, Maarten C. W.
55
Ko, Eunju
55
Laroche, Michel
55
Verhoef, Peter C.
55
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Hollebeek, Linda D.
52
Rock, Bram de
51
Thøgersen, John
51
Walsh, Gianfranco
51
Krishna, Aradhna
50
Rajagopal
50
Cherchye, Laurens
49
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Journal of marketing management : MM
2
The journal of services marketing
2
European journal of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International marketing review
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing and consumer services
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ECONIS (ZBW)
12
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1
Predicting value cocreation behavior in social media via integrating uses and gratifications paradigm and theory of planned behavior
Zadeh, Arash H.
;
Farhang, Maryam
;
Zolfagharian, Mohammadali
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 195-214
Persistent link: https://www.econbiz.de/10014313206
Saved in:
2
An empirical examination of consumer CSR expectations : attribution, satisfaction, referral, and willingness to pay a premium
Saldivar, Roberto
;
Zolfagharian, Mohammadali
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 800-829
Persistent link: https://www.econbiz.de/10013206764
Saved in:
3
From customer readiness to customer retention : the mediating role of customer psychological and behavioral engagement
Torkzadeh, Samaneh
;
Zolfagharian, Mohammadali
; …
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1799-1829
Persistent link: https://www.econbiz.de/10013352641
Saved in:
4
Does parasocial interaction with weight loss vloggers affect compliance? : the role of vlogger characteristics, consumer readiness, and health consciousness
Sakib, Md. Nazmus
;
Zolfagharian, Mohammadali
; …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012132284
Saved in:
5
Market orientation, positioning strategy and brand performance
Iyer, Pramod
;
Davari, Arezoo
;
Zolfagharian, Mohammadali
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 16-29
Persistent link: https://www.econbiz.de/10012107673
Saved in:
6
Boundary conditions of the effect of customer coproduction : the case of service failure
Zolfagharian, Mohammadali
;
Felix, Reto
;
Braun, Jakob
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 705-731
Persistent link: https://www.econbiz.de/10011935068
Saved in:
7
Country of origin and ethnocentrism in the context of lateral, upward and downward migration
Zolfagharian, Mohammadali
;
Saldivar, Roberto
;
Braun, Jakob
- In:
International marketing review
34
(
2017
)
2
,
pp. 330-352
Persistent link: https://www.econbiz.de/10011674288
Saved in:
8
The dark side of consumer life in the age of virtual and mobile technology
Zolfagharian, Mohammadali
;
Yazdanparast, Atefeh
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1304-1335
Persistent link: https://www.econbiz.de/10011850386
Saved in:
9
Employee, branch, and brand switching : the role of linguistic choice, use and adaptation
Zolfagharian, Mohammadali
;
Hasan, Fuad
;
Iyer, Pramod
- In:
The journal of services marketing
31
(
2017
)
4/5
,
pp. 452-470
Persistent link: https://www.econbiz.de/10011742747
Saved in:
10
How does a product gain the status of a necessity? : an analysis of necessitation narratives
Braun, Jakob
;
Zolfagharian, Mohammadali
;
Belk, Russell W.
- In:
Psychology & marketing
33
(
2016
)
3
,
pp. 209-222
Persistent link: https://www.econbiz.de/10011448941
Saved in:
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