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~source:"repec"
~type_genre:"Book section"
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Search: subject_exact:"Corporate image"
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Corporate reputation
768
Firmenimage
768
Deutschland
146
Germany
146
Public relations
141
Öffentlichkeitsarbeit
141
Brand management
110
Markenführung
110
Corporate Social Responsibility
93
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93
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86
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86
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82
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72
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72
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46
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46
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40
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40
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40
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38
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38
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37
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37
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34
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28
Personalmanagement
28
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26
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25
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25
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24
Interne Kommunikation
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23
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Vertrauen
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Consumer behaviour
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Beach, Lee Roy
6
Ravasi, Davide
6
Storck, Christopher
6
Balmer, John M. T.
5
Hatch, Mary Jo
5
Liehr-Gobbers, Kerstin
5
Rosethorn, Helen
5
Schultz, Majken
5
Schwaiger, Manfred
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Dowling, Grahame R.
4
Esch, Franz-Rudolf
4
Henkel, Sven
4
Lerpold, Lin
4
Rekom, Johan van
4
Soenen, Guillaume
4
Walter, Benjamin von
4
Wiedmann, Klaus-Peter
4
Eisenegger, Mark
3
Foreman, Peter O.
3
Gardberg, Naomi A.
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Harvey, William S.
3
Helm, Sabrina
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Martin, Graeme
3
Otubanjo, Olutayo
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Rhee, Mooweon
3
Riel, Cees B. M. van
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Siano, Alfonso
3
Whetten, David A.
3
Abrahamson, Eric
2
Anslinger, Tobias
2
Barry, David
2
Baum, Matthias
2
Baumard, Philippe
2
Beck, Christoph
2
Brammer, Stephen
2
Böcker, Manfred
2
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2
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The Oxford handbook of corporate reputation
35
Reputation Management
20
Employer Branding : Arbeitgeber positionieren und präsentieren
17
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
16
Corporate reputation : managing opportunities and threats
12
Organizational identity in practice
12
The employer brand : keeping faith with the deal
12
Corporate Identity und Corporate Design : neues Kompendium
11
Organizational reputation in the public sector
11
Corporate brand and corporate reputation
10
Global aspects of reputation and strategic management
10
Image theory : theoretical and empirical foundations
10
Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
9
Contemplating corporate marketing, identity and communication
8
Contemporary thoughts on corporate branding and corporate identity management
8
Facets of corporate identity, communication, and reputation
8
Personalmarketing 2.0 : vom Employer Branding zum Recruiting
8
Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung
7
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
6
Online reputation management in destination and hospitality : what we know, what we need to know
6
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
5
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
5
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
5
Einblicke und Ausblicke
5
Handbuch Kommunikationsmanagement
5
The handbook of crisis communication
5
Tradition kommunizieren : das Handbuch der Heritage Communication ; wie Unternehmen ihre Wurzeln und Werte professionell vermitteln
5
Zur Frage der Reputation : Dokumentation zur Internationalen Wissenschaftlichen Konferenz "Der Faktor Reputation in der internationalen Unternehmensführung" : materialy meždunarodnoj konferencii "Reputacionnye faktory v upravlenii meždynarodnoj kompaniej"
5
Crisis communication : practical PR strategies for reputation management and company survival
4
Employer branding for competitive advantage : models and implementation strategies
4
Erfolgsfaktor Employer Branding : Mitarbeiter binden und die Gen Y gewinnen
4
Handbuch Unternehmenskommunikation
4
Personalkommunikation : interne und externe Öffentlichkeit für HR-Themen gewinnen
4
CSR und Brand Management : Marken nachhaltig führen
3
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
3
Corporate social responsibility
3
Fachkräftesicherung : Situation – Handlungsfelder – Lösungen
3
Foundations of corporate heritage
3
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
3
Innen beginnen : von der internen Kommunikation zum Internal Branding
3
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ECONIS (ZBW)
RePEc
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1
Reputation research at a crossroads
Zavyalova, Anastasiya
- In:
Organization theory meets strategy
,
(pp. 171-188)
.
2024
Persistent link: https://www.econbiz.de/10014457417
Saved in:
2
Reputation of family-owned businesses : parent companies vs. their brands in the context of global pandemic
Markovič, Peter
;
Pollák, František
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 917-937)
.
2024
Persistent link: https://www.econbiz.de/10014575120
Saved in:
3
Reputation analysis of selected European and US brands in the context of the COVID-19 pandemic
Pollák, František
;
Markovič, Peter
;
Konečný, Michal
; …
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 895-915)
.
2024
Persistent link: https://www.econbiz.de/10014575013
Saved in:
4
Corporate brand identity : social media communication in the transportation industry
Cuomo, Maria Teresa
;
Andreis, Federico de
;
Genovino, Cinzia
- In:
Corporate Branding in Logistics and Transportation : …
,
(pp. 57-69)
.
2024
Persistent link: https://www.econbiz.de/10014536309
Saved in:
5
Reputational compliance in the communicative online environment of a hotel entity
Bovsh, Lyudmila
;
Mouloudj, Kamel
;
Bosovska, Myroslava
; …
- In:
Business continuity management and resilience : …
,
(pp. 199-219)
.
2024
Persistent link: https://www.econbiz.de/10014535873
Saved in:
6
Employer branding in employee recruitment : marketing the job and organization to potential talent
Yu, Kang Yang Trevor
;
Soo, Clara Wen Lin
;
Yu, Sitong
- In:
Essentials of employee recruitment : individual and …
,
(pp. 79-101)
.
2024
Persistent link: https://www.econbiz.de/10014580875
Saved in:
7
Public relations as image and reputation management
Murtarelli, Grazia
;
Romenti, Stefania
;
Carroll, Craig E.
-
2021
Persistent link: https://www.econbiz.de/10012504911
Saved in:
8
Reputation management : a cog for nurturing trust and building entrepreneurial success
Mtengwa, Edwill
;
Muchenje, Chenjerai
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 212-237)
.
2023
Persistent link: https://www.econbiz.de/10014414220
Saved in:
9
Firm pollution and reputational risk : where do we stand?
Ventouri, Alexia
;
Chortareas, Georgios E.
;
Kou, Fangyuan
- In:
New Challenges for the Banking Industry : Searching for …
,
(pp. 119-143)
.
2023
Persistent link: https://www.econbiz.de/10014322469
Saved in:
10
Social cognitive psychology of corporate reputation : the content of communication and its impact on the society
Chmiel, Michal
- In:
Wirkungsmechanismen im Reputationsmanagement : Die …
,
(pp. 67-82)
.
2023
Persistent link: https://www.econbiz.de/10014325822
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