//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
~subject:"Advertising effects"
~subject:"Brand management"
~subject:"E-commerce"
~type_genre:"Thesis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Virales Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Brand management
E-commerce
Viral marketing
56
Virales Marketing
56
Social Web
16
Social web
16
Online-Marketing
13
Consumer behaviour
12
Internet marketing
12
Konsumentenverhalten
12
Mund-zu-Mund-Werbung
12
Deutschland
10
Germany
9
Theorie
8
Theory
8
Soziales Netzwerk
7
Verbraucherverhalten
7
Viral Marketing
7
Marketing
6
Social Media
6
Information dissemination
5
Informationsverbreitung
5
Kommunikation
5
Social relations
5
Soziale Beziehungen
5
Beziehungsmarketing
4
Experiment
4
Kaufentscheidung
4
Kundenmanagement
4
Online retailing
4
Online-Handel
4
Relationship marketing
4
Social network
4
Verbraucher
4
Advertising
3
Anreiz
3
Beziehungsmanagement
3
Customer integration
3
Digital platform
3
Digitale Plattform
3
more ...
less ...
Type of publication
All
Book / Working Paper
5
Type of publication (narrower categories)
All
Thesis
Article in journal
891
Aufsatz in Zeitschrift
891
Aufsatz im Buch
52
Book section
52
Graue Literatur
22
Non-commercial literature
22
Arbeitspapier
17
Working Paper
17
Hochschulschrift
12
Case study
8
Conference paper
8
Fallstudie
8
Konferenzbeitrag
8
Aufsatzsammlung
6
Guidebook
6
Ratgeber
6
Collection of articles of several authors
3
Sammelwerk
3
Konferenzschrift
2
Collection of articles written by one author
1
Interview
1
Sammlung
1
more ...
less ...
Language
All
English
4
German
1
Author
All
Arnhold, Ulrike
1
Dennhardt, Severin
1
Jackson, Eric Charles
1
Reichhart, Philipp Konstantin
1
Stenger, Daniel
1
Published in...
All
Gabler research / Innovatives Markenmanagement
1
Springer Gabler Research
1
Springer-Gabler Research / Marken- und Produktmanagement
1
Source
All
ECONIS (ZBW)
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
User-generated content and its impact on branding : how users and communities create and manage brands in Social Media
Dennhardt, Severin
-
2014
Persistent link: https://www.econbiz.de/10010194235
Saved in:
2
Effectiveness of mobile marketing
Reichhart, Philipp Konstantin
-
2013
Persistent link: https://www.econbiz.de/10010199764
Saved in:
3
Virale Markenkommunikation : Einstellungs- und Verhaltenswirkungen viraler Videos
Stenger, Daniel
-
2012
Persistent link: https://www.econbiz.de/10009517357
Saved in:
4
User generated branding : integrating user generated content into brand management
Arnhold, Ulrike
-
2010
-
1. ed.
Persistent link: https://www.econbiz.de/10003939865
Saved in:
5
An investigation of the interaction of advertising, pricing and quality on sales response
Jackson, Eric Charles
-
2004
Persistent link: https://www.econbiz.de/10003566753
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->