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~source:"econis"
~subject:"Advertising effects"
~subject:"E-commerce"
~type_genre:"Thesis"
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Effectiveness of mobile marketing
Reichhart, Philipp Konstantin
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2013
Persistent link: https://www.econbiz.de/10010199764
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Virale Markenkommunikation : Einstellungs- und Verhaltenswirkungen viraler Videos
Stenger, Daniel
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2012
Persistent link: https://www.econbiz.de/10009517357
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An investigation of the interaction of advertising, pricing and quality on sales response
Jackson, Eric Charles
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2004
Persistent link: https://www.econbiz.de/10003566753
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