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~source:"econis"
~subject:"Betriebliche Wertschöpfung"
~subject:"Konsumentenverhalten"
~subject:"Service quality"
~type_genre:"Aufsatz im Buch"
~type_genre:"Graue Literatur"
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Betriebliche Wertschöpfung
Konsumentenverhalten
Service quality
Kundenwert
393
Customer value
390
Beziehungsmarketing
192
Relationship marketing
192
Theorie
66
Theory
66
Consumer behaviour
36
Deutschland
33
Germany
33
Marketing management
30
Marketingmanagement
30
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29
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26
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26
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20
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19
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18
Customer satisfaction
18
Kundenzufriedenheit
18
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18
Customer integration
17
Kundenintegration
17
B-to-B-Marketing
16
Business-to-business marketing
16
Preismanagement
16
Pricing strategy
16
Lieferantenmanagement
14
Supplier relationship management
14
Dienstleistungsmanagement
12
Marketing
12
Service management
12
Dienstleistungsqualität
11
E-commerce
11
Electronic Commerce
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10
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43
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28
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Aufsatz im Buch
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Article in journal
943
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943
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43
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32
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28
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21
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15
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15
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11
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11
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8
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7
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2
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English
58
German
13
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Aflaki, Sam
2
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2
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2
Kressmann, Frank
2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Bühler, Pascal
1
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1
Chen, Zhan
1
Cherchye, Laurens
1
Christodoulopoulou, Angeliki
1
Costabile, Michele
1
Danielak, Wiesław
1
Dierynck, Bart
1
Dong, Yue
1
Drengner, Jan
1
Dube, Apramey
1
Eiff, Wilfried von
1
Eisenbeiß, Maik
1
Falk, Tomas
1
Fischer, Lukas
1
Fujikawa, Yoshinori
1
Gallan, Andrew S.
1
Gattringer, Regina
1
Gecer, Gökhan
1
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1
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Panepistēmio Kypru / Department of Economics
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1
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1
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1
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Handbook of research on customer equity in marketing
4
Innovation in pricing : contemporary theories and best practices
4
Faculty & research / Insead : working paper series
3
Strategic value management : a dynamic perspective
3
Service Value als Werttreiber : Konzepte, Messung und Steuerung
2
The Oxford handbook of strategic sales and sales management
2
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
2
21st century business practices : the evolving trends in India
1
Arbeitspapier / IMMF, Institut für Marketing-Management und -Forschung e.V. an der European Business School, Universität Schloß Reichartshausen
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Co-creation : reshaping business and society in the era of bottom-up Economics
1
Competitiveness und Ethik : mit 12 Tabellen
1
Contemporary issues in digital marketing
1
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
1
Creating and managing superior customer value
1
Customer Relationship Management : the ultimate guide to efficient use of CRM
1
Diskussionsbeiträge des Instituts für Wirtschaft und Ökologie Universität St. Gallen
1
Diskussionspapiere des Lehrstuhls für Dienstleistungsmanagement und Handel / Fakultät für Betriebswirtschaftslehre, Mercator School of Management, Universität Duisburg-Essen
1
ECARES working paper
1
ERIM report series research in management
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
Essays on contracts, mechanisms and information revelation
1
Global perspectives on service science: Japan
1
Handbook of strategic account management : a comprehensive resource
1
Health economics and healthcare reform : breakthroughs in research and practice
1
Innovation and entrepreneurship : theory and practice
1
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
1
Managing organizational ecologies : space, management and organization
1
Marketing-mix strategies - product strategy and promotion strategy
1
Meddelanden från Svenska Handelshögskolan
1
Modelling value ; Vol. 2
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Research at the marketing-entrepreneurship interface
1
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
1
Schriften zum innovativen Marketing
1
Storming the global business : rise of the Asian tigers
1
The Routledge handbook of service research insights and ideas
1
The dynamics of corporate social responsibility : a critical approach to theory and practice
1
The power of one : gaining business value from personalization technologies
1
Theorie und Praxis des Dienstleistungsmarketing : aktuelle Konzepte und Entwicklungen
1
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ECONIS (ZBW)
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1
Better understand post-use behaviours through perceived value : exploratory study
Lebossé, Camille
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 100-110)
.
2024
Persistent link: https://www.econbiz.de/10014501109
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2
Towards an integrated model of value co-creation for enterprises
Thi Bich Hanh Tran
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 305-319)
.
2024
Persistent link: https://www.econbiz.de/10014564250
Saved in:
3
Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
-
2021
Persistent link: https://www.econbiz.de/10012799160
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4
Service-dominant logic and sustainable development
Hogg, Johannes
-
2021
Persistent link: https://www.econbiz.de/10012613551
Saved in:
5
A DEA-based approach to customer value analysis
Cherchye, Laurens
;
Rock, Bram de
;
Dierynck, Bart
; …
-
2021
Persistent link: https://www.econbiz.de/10012614632
Saved in:
6
"Experience" in service : reconstructing an elusive concept through a multi-method triangulation
Fischer, Lukas
-
2021
Persistent link: https://www.econbiz.de/10012653558
Saved in:
7
Value for the ethical consumer
Hiller, Alex
;
Woodall, Tony
- In:
Research handbook on ethical consumption : contemporary …
,
(pp. 11-32)
.
2023
Persistent link: https://www.econbiz.de/10014330745
Saved in:
8
Essays on digital transformation in service industries : how to make sense of and act in a highly dynamic and ambiguous environment?
Bühler, Pascal
-
2020
The socio-technical process of digital transformation calls for a change in our thinking as individuals and organizations. Business leaders in service industries must deal with a highly dynamic and ambiguous environment, as digital technologies promise to dramatically alter the entire...
Persistent link: https://www.econbiz.de/10012216380
Saved in:
9
How do customers value the use of inner city shopping? : an empirical analysis
Schwipper, Stephanie
;
Peche, Severine
;
Schmitz, Gertrud
-
2020
Persistent link: https://www.econbiz.de/10012813580
Saved in:
10
A framework for servitization : enhance value proposition through customer engagement
Jiang, Xin
-
2020
Persistent link: https://www.econbiz.de/10012294476
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