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~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Dissertation u.a. Prüfungsschriften"
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Search: subject_exact:"Waschmittel"
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Beziehungsmarketing
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Detergents
53
Waschmittel
53
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20
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20
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15
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15
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ECONIS (ZBW)
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1
Sales, quantity surcharge, and consumer in attention
Clerides, Sofronis
;
Courty, Pascal
- In:
The review of economics and statistics
99
(
2017
)
2
,
pp. 357-370
Persistent link: https://www.econbiz.de/10011781057
Saved in:
2
The impact of promotions on consumer choices and preferences in out-of-stock situations
Diels, Jana Luisa
;
Wiebach, Nicole
;
Hildebrandt, Lutz
- In:
Journal of retailing and consumer services
20
(
2013
)
6
,
pp. 587-598
Persistent link: https://www.econbiz.de/10010128296
Saved in:
3
Brand loyalty vs. loyalty to product attributes
Rungie, Cam
;
Laurent, Gilles
- In:
Quantitative marketing and marketing management : …
,
(pp. 423-444)
.
2012
Persistent link: https://www.econbiz.de/10009621743
Saved in:
4
Green eco-seals and advertising persuasion
Bickart, Barbara A.
;
Ruth, Julie A.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 51-67
Persistent link: https://www.econbiz.de/10009762982
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5
Consumer learning, switching costs, and heterogeneity : a structural examination
Osborne, Matthew
- In:
Quantitative marketing and economics : QME
9
(
2011
)
1
,
pp. 25-70
Persistent link: https://www.econbiz.de/10009006707
Saved in:
6
Capturing consumer heterogeneity in loyalty evolution patterns
Yoon, Kanghyun
;
Tran, Thanh V.
- In:
Management research review
34
(
2011
)
6
,
pp. 649-662
Persistent link: https://www.econbiz.de/10009247597
Saved in:
7
Manual dishwashing habits : an empirical analysis of UK consumers
Berkholz, Petra
;
Stamminger, Rainer
;
Wnuk, Gabi
;
Owens, …
- In:
International journal of consumer studies
34
(
2010
)
2
,
pp. 235-242
Persistent link: https://www.econbiz.de/10003945585
Saved in:
8
Acceptance of detergent-retail brands: the role of consumer confidence and trust
Lymperopoulos, Constantine
;
Chaniotakis, Ioannis E.
; …
- In:
International journal of retail & distribution management
38
(
2010
)
9
,
pp. 719-736
Persistent link: https://www.econbiz.de/10008651867
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9
Die Messung der Wahrnehmung von Warenplatzierungen mit Hilfe der Videobeobachtung und der Blickaufzeichnung : dargestellt am Beispiel der Warengruppe Wasch-, Putz- und Reinigungsmi...
Schröder, Hendrik
;
Möller, Nina
;
Zimmermann, Gregor
- In:
Theoretische Fundierung und praktische Relevanz der …
,
(pp. 257-282)
.
2007
Persistent link: https://www.econbiz.de/10003468177
Saved in:
10
The proportional hazard model for purchase timing : a comparison of alternative specifications
Seetharaman, P. B.
;
Chintagunta, Pradeep K.
- In:
Journal of business & economic statistics : JBES ; a …
21
(
2003
)
3
,
pp. 368-382
Persistent link: https://www.econbiz.de/10001785813
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