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~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Niedrigpreisstrategie"
~subject:"United States"
~type_genre:"Aufsatz in Zeitschrift"
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Search: ("Rabatt") AND NOT isPartOf:Wirtschaftsdienst
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Beziehungsmarketing
Niedrigpreisstrategie
United States
Rabatt
543
Rebate
541
Theorie
207
Theory
207
Preismanagement
193
Pricing strategy
193
Consumer behaviour
146
Konsumentenverhalten
146
Verkaufsförderung
86
Sales promotion
85
Lieferkette
84
Supply chain
84
Discounting
74
Diskontierung
72
Inventory model
68
Lagerhaltungsmodell
68
Einzelhandel
66
Retail trade
66
Preisdifferenzierung
62
Price discrimination
62
Low-cost strategy
54
Kundenbindungsprogramm
49
Lieferantenmanagement
49
Loyalty program
49
Supplier relationship management
49
USA
42
Lagermanagement
41
Warehouse management
41
Social discount rate
34
Soziale Diskontrate
34
Relationship marketing
32
Experiment
29
Game theory
28
Spieltheorie
28
Competition
25
Deutschland
24
Germany
24
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3
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Article
123
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Aufsatz in Zeitschrift
Article in journal
123
Graue Literatur
47
Non-commercial literature
47
Arbeitspapier
34
Working Paper
34
Aufsatz im Buch
14
Book section
14
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10
Aufsatzsammlung
2
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German
6
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Biswas, Abhijit
3
Gauri, Dinesh Kumar
3
Greenlee, Patrick J.
3
Guha, Abhijit
3
Kukar-Kinney, Monika
3
Aspara, Jaakko
2
Busse, Meghan R.
2
Cai, Fengyan
2
Carlson, Jeffrey R.
2
Cheng, Andong
2
Croes, Robertico
2
Elhauge, Einer
2
Grewal, Dhruv
2
Hardesty, David M.
2
Lee, Seung Hyun
2
Li, Zonghuo
2
Natter, Martin
2
Reitman, David
2
Smith, Andrew
2
Tan, Wee Kheng
2
Verma, Swati
2
Zettelmeyer, Florian
2
Aghazadeh, Hashem
1
Aigner, Andreas
1
Akbari, Karl
1
Akgün, Uğur
1
Akpinar, Ezgi
1
Alavi, Sascha
1
Alexander, Corinne
1
Amornpetchkul, Thunyarat
1
Antil, John H.
1
Attari, Amin
1
Ault, Richard W.
1
Aydinli, Aylin
1
Aydinliyim, Tolga
1
Baek, Tae Hyun
1
Bagchi, Rajesh
1
Bai, Billy
1
Banerjee, Avijit
1
Banerjee, Prantosh J.
1
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Journal of retailing and consumer services
11
Journal of business research : JBR
7
Journal of retailing
7
Journal of marketing
5
International journal of industrial organization
4
Psychology & marketing
4
American economic journal : a journal of the American Economic Association
3
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
3
Betriebs-Berater : BB
2
European journal of marketing : EJM
2
International journal of production economics
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of competition law & economics
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of marketing research : JMR
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of revenue and pricing management
2
Marketing : ZFP ; journal of research and management
2
Marketing letters : a journal of research in marketing
2
Marketing science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Real estate economics : journal of the American Real Estate and Urban Economics Association
2
The B.E. journal of economic analysis & policy
2
The international review of retail, distribution and consumer research
2
The journal of product & brand management
2
American business law journal : the official publication of the American Business Law Association
1
Applied economics letters
1
Asia Pacific journal of marketing and logistics
1
British journal of management : BJM
1
Business economics : the journal of the National Association for Business Economists
1
Decision sciences : DS
1
Die Bank
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Economic inquiry : journal of the Western Economic Association International
1
Economic review
1
Economics letters
1
European journal of operational research : EJOR
1
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
1
Health care financing review
1
Information systems research : ISR
1
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ECONIS (ZBW)
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1
Live shopping promotions : which categories should a retailer discount to shoppers already in the store?
Wamsler, Julia
;
Vuckovac, Denis
;
Natter, Martin
;
Ilic, …
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 135-174
Persistent link: https://www.econbiz.de/10014519164
Saved in:
2
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
3
Message assertiveness and price discounts : differences between hedonic and utilitarian consumption
Choi, Dongwon
;
Bang, Hye Jin
;
Yoon, Sukki
;
Baek, Tae Hyun
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 149-172
Persistent link: https://www.econbiz.de/10014450246
Saved in:
4
The effect of discount discrepancy on purchase intention : the moderation of justification
Huertas, Melby Karina Zuniga
;
Lepre, Thais Rubia Ferreira
; …
- In:
Management research review
47
(
2024
)
7
,
pp. 1112-1126
Persistent link: https://www.econbiz.de/10014537150
Saved in:
5
Can a price discount backfire? : effects of the juxtaposition of add-on fees and price discounts on consumer evaluations
Burman, Bidisha
;
Verma, Swati
;
Guha, Abhijit
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014547383
Saved in:
6
Can rounding up price discounts reduce sales?
Jha, Subhash
;
Biswas, Abhijit
;
Guha, Abhijit
;
Gauri, …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
2
,
pp. 343-350
Persistent link: https://www.econbiz.de/10014534704
Saved in:
7
Playing when paying and what happens next : customer satisfaction and word-of-mouth intention in gambled price promotions
Akbari, Karl
;
Wagner, Udo
- In:
Schmalenbach journal of business research : SBUR
73
(
2021
)
2
,
pp. 243-271
Persistent link: https://www.econbiz.de/10012622905
Saved in:
8
Are "buy X get X free" price promotions effective? : an acquisition-transaction value perspective
Bhatt, Siddharth Harshkant
;
Pai, Dinesh Ramdas
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 707-721
Persistent link: https://www.econbiz.de/10014332140
Saved in:
9
"We earned the coupon together" : the missing link of experience cocreation in shared coupons
Fang, Eric
;
Dong, Beibei
;
Zhuang, Mengzhou
;
Cai, Fengyan
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 451-471
Persistent link: https://www.econbiz.de/10014245145
Saved in:
10
The effect of product touch information and sale proneness on consumers' responses to price discounts
Yazdanparast, Atefeh
;
Kukar-Kinney, Monika
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 146-168
Persistent link: https://www.econbiz.de/10013465217
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