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~source:"econis"
~subject:"Brand attachment"
~subject:"Brand-store-consumer personality"
~subject:"Markenarchitektur"
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Brand attachment
Brand-store-consumer personality
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EuroMed journal of business
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Journal of business research : JBR
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ECONIS (ZBW)
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Does personality congruence explain luxury brand attachment? : the results of an international research study
Donvito, Raffaele
;
Aiello, Gaetano
;
Grazzini, Laura
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012417153
Saved in:
2
An integrative framework of corporate brand equity
Halliburton, Chris
;
Bach, Stephanie
- In:
EuroMed journal of business
7
(
2012
)
3
,
pp. 243-255
Persistent link: https://www.econbiz.de/10009668379
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