//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
~subject:"Bundling strategy"
~subject:"Investitionsgüterindustrie"
~subject:"Marketing theory"
~subject:"Strategisches Management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Industrial marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Bundling strategy
Investitionsgüterindustrie
Marketing theory
Strategisches Management
B-to-B-Marketing
3,456
Business-to-business marketing
3,456
Lieferantenmanagement
1,566
Supplier relationship management
1,566
Relationship marketing
772
Beziehungsmarketing
768
Marketingmanagement
460
Marketing management
451
Business-to-Business-Marketing
430
Electronic Commerce
397
E-commerce
377
Deutschland
352
Germany
348
Theory
333
Theorie
331
Verkauf
282
Selling
275
Brand management
274
Markenführung
274
Salespeople
260
Verkaufspersonal
260
Consumer behaviour
211
Konsumentenverhalten
211
Marketing
205
Business network
196
Unternehmensnetzwerk
196
Social Web
187
Social web
187
Online-Marketing
171
B2B
168
Value creation
168
Betriebliche Wertschöpfung
167
Customer satisfaction
163
Kundenzufriedenheit
163
Leistungsbündel
160
Internet marketing
159
Customer value
147
Kundenwert
147
Innovation
143
more ...
less ...
Online availability
All
Undetermined
95
Free
25
Type of publication
All
Article
224
Book / Working Paper
153
Type of publication (narrower categories)
All
Article in journal
165
Aufsatz in Zeitschrift
165
Hochschulschrift
76
Aufsatz im Buch
59
Book section
59
Thesis
59
Graue Literatur
28
Non-commercial literature
28
Collection of articles of several authors
21
Sammelwerk
21
Bibliografie enthalten
20
Bibliography included
20
Case study
14
Fallstudie
14
Aufsatzsammlung
11
Arbeitspapier
10
Working Paper
10
Handbook
5
Handbuch
5
Konferenzschrift
3
Lehrbuch
3
Conference proceedings
2
Reprint
2
Collection of articles written by one author
1
Festschrift
1
Forschungsbericht
1
Guidebook
1
Ratgeber
1
Sammlung
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
207
German
169
Polish
1
Author
All
Ulaga, Wolfgang
10
Kleinaltenkamp, Michael
9
Kowalkowski, Christian
8
Backhaus, Klaus
7
Jacob, Frank
5
Voeth, Markus
5
Eggert, Andreas
4
Gebauer, Heiko
4
Geile, Andrea
4
Kairies, Peter
4
LaPlaca, Peter J.
4
Lindgreen, Adam
4
Matthyssens, Paul
4
Nordin, Fredrik
4
Turnbull, Peter W.
4
Weiber, Rolf
4
Bertini, Marco
3
Claßen, Matthias
3
Homburg, Christian
3
Katrichis, Jerome M.
3
Kindström, Daniel
3
Kropp, Eva
3
Kühlborn, Sven
3
Lilien, Gary L.
3
Murray, Chase
3
Möller, K. E. Kristian
3
Raj, Ritwik
3
Reinartz, Werner J.
3
Schmitz, Christian
3
Sun, Lei
3
Valla, Jean-Paul
3
Vandenbempt, Koen
3
Woisetschläger, David
3
Adamson, Brent
2
Ahlert, Dieter
2
Atanasova, Yana
2
Backhaus, Christof
2
Becker, Jörg
2
Belz, Christian
2
Beverungen, Daniel
2
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
5
Edward Elgar Publishing
1
IMP Group
1
Institute for the Study of Business Markets
1
Universität Trier / Lehrstuhl für Marketing und Innovation
1
Universität Ulm
1
Verband Deutscher Maschinen- und Anlagenbau / Abteilung Betriebswirtschaft
1
Verlag Dr. Kovač
1
W. Kohlhammer GmbH
1
expert-Verlag GmbH Fachverlag für Wirtschaft und Technik
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
74
The journal of business & industrial marketing
18
Journal of business-to-business marketing
15
SpringerLink / Bücher
15
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
11
Gabler Edition Wissenschaft
6
Marketing von Solutions : innovative Ansätze und Best Practices
5
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
5
Research
5
Europäische Hochschulschriften / 5
4
Journal of the Academy of Marketing Science
4
Gabler Edition Wissenschaft / Business-to-Business-Marketing
3
Gabler Research
3
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
3
Schriftenreihe angewandtes B2B-Marketing
3
Springer eBook Collection
3
Springer eBook Collection / Business and Economics
3
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
3
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Business-to-Business-Marketing
2
DUV / Wirtschaftswissenschaft
2
Edition KWV
2
Forum Marketing
2
Gabler Research / Forum Marketing
2
Gabler Research / Markt- und Unternehmensentwicklung
2
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
Innovatives Industriegütermarketing
2
Innovatives Markenmanagement
2
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
2
International journal of business environment : IJBE
2
International journal of services and operations management
2
Journal of business market management : JBM
2
Journal of business research : JBR
2
Journal of customer behaviour
2
Journal of marketing
2
Journal of service management
2
Journal of service research
2
Journal of strategic marketing
2
Kontakt & Studium
2
more ...
less ...
Source
All
ECONIS (ZBW)
USB Cologne (EcoSocSci)
2
Showing
1
-
10
of
377
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Is segmentation a theory? : improving the theoretical basis of a foundational concept in business-to-business marketing
Ritter, Thomas
;
Pedersen, Carsten Lund
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 82-92
Persistent link: https://www.econbiz.de/10014456187
Saved in:
2
Free-to-fee transformation of industrial services
Mustak, Mekhail
;
Ulaga, Wolfgang
;
Grohmann, Marcella Maria
- In:
Journal of service research
26
(
2023
)
1
,
pp. 21-43
Persistent link: https://www.econbiz.de/10014246191
Saved in:
3
The dynamics of successful collaboration in B2B relationships : strategies and best practices from global firms
Gandhi, Mehak
-
2022
Persistent link: https://www.econbiz.de/10014252025
Saved in:
4
Digitaler Schatten der Kundeninteraktionen produzierender Unternehmen
Schacht, Maximilian
-
2022
-
1. Auflage
Persistent link: https://www.econbiz.de/10014286037
Saved in:
5
Customer reference marketing in internationalizing SMEs : a service perspective
Tolstoy, Daniel
;
Melén Hånell, Sara
;
Özbek, Nurgül
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 94-105
Persistent link: https://www.econbiz.de/10013538916
Saved in:
6
Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
Saved in:
7
A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
Saved in:
8
The pseudoscientist "priest" : religiously selling nanotechnology
Dean, Andrew Kristoffer
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
15/16
,
pp. 1550-1572
Persistent link: https://www.econbiz.de/10012802290
Saved in:
9
Marketing integrativ erstellter Leistungen im Business-to-Business-Sektor
Weiber, Rolf
;
Gabriel, Lorenz
;
Morgen, Julian
;
Nguyen, Mi
-
2021
-
2. Auflage
Persistent link: https://www.econbiz.de/10012939815
Saved in:
10
From free-to-fee in B2B : how to move free industrial services into for-fee offerings
Grohmann, Marcella Maria
-
2021
Persistent link: https://www.econbiz.de/10013439961
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->