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~source:"econis"
~subject:"Consumer behaviour"
~subject:"Online-Handel"
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Search: "Kannan, Pallassana K."
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Consumer behaviour
Online-Handel
Konsumentenverhalten
14
Electronic Commerce
10
Internet marketing
10
Online-Marketing
10
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9
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8
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8
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8
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15
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Kannan, P. K.
15
Verhoef, Peter C.
3
Gu, Xian
2
Janakiraman, Ramkumar
2
Li, Hongshuang
2
Abhishek, Vibhanshu
1
Andrews, Michelle
1
Bart, Yakov
1
Datta, Hannes
1
Fong, Nathan M.
1
Grewal, Dhruv
1
Haan, Evert de
1
Hoffman, Donna L.
1
Hu, Mantian
1
Inman, J. Jeffrey
1
Kalyanam, Kirthi
1
Kirmani, Amna
1
Koukova, Nevena T.
1
Kulkarni, Gauri
1
Kuusela, Hannu
1
Lim, Joon Ho
1
Luo, Lan
1
Luo, Xueming
1
Nam, Hyoryung
1
Novak, Thomas P.
1
Pani, Abhishek
1
Rand, William
1
Ratchford, Brian T.
1
Ratchford, Brian Thomas
1
Rintamäki, Timo
1
Rishika, Rishika
1
Saarijärvi, Hannu
1
Stephen, Andrew T.
1
Viswanathan, Siva
1
Wiesel, Thorsten
1
Zhang, Xiaoxi
1
Zhang, Yuchi
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Journal of marketing
3
Journal of marketing research : JMR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
International journal of electronic commerce : IJEC
1
Journal of international marketing
1
Journal of marketing research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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1
Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian
;
Zhang, Xiaoxi
;
Kannan, P. K.
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
Saved in:
2
The impact of Covid-19 on customer journeys : implications for interactive marketing
Kannan, P. K.
;
Kulkarni, Gauri
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10012880158
Saved in:
3
The dark side of mobile app adoption : examining the impact on customers’ multichannel purchase
Gu, Xian
;
Kannan, P. K.
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10012492695
Saved in:
4
Digital environment in global markets : cross-cultural implications for evolving customer journeys
Nam, Hyoryung
;
Kannan, P. K.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 28-47
Persistent link: https://www.econbiz.de/10012167072
Saved in:
5
Competitive effects of front-of-package nutrition labeling adoption on nutritional quality : evidence from facts up front-style labels
Lim, Joon Ho
;
Rishika, Rishika
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 3-21
Persistent link: https://www.econbiz.de/10012309675
Saved in:
6
Device switching in online purchasing : examining the strategic contingencies
Haan, Evert de
;
Kannan, P. K.
;
Verhoef, Peter C.
; …
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011912137
Saved in:
7
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
Saved in:
8
Unlocking the transformative potential of customer data in retailing
Saarijärvi, Hannu
;
Kuusela, Hannu
;
Kannan, P. K.
; …
- In:
The international review of retail, distribution and …
26
(
2016
)
3
,
pp. 225-241
Persistent link: https://www.econbiz.de/10011543275
Saved in:
9
Attribution strategies and return on keyword investment in paid service advertising
Li, Hongshuang
;
Kannan, P. K.
;
Viswanathan, Siva
;
Pani, …
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
6
,
pp. 831-848
Persistent link: https://www.econbiz.de/10011617411
Saved in:
10
From multi-channel retailing to omni-channel retailing : introduction to the special issue in multi-channel retailing
Verhoef, Peter C.
;
Kannan, P. K.
;
Inman, J. Jeffrey
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 174-181
Persistent link: https://www.econbiz.de/10011308953
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