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~source:"econis"
~subject:"E-commerce"
~subject:"Marketingtheorie"
~type_genre:"Aufsatz im Buch"
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E-commerce
Marketingtheorie
Marketingmanagement
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Marketing management
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241
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241
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230
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230
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157
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The impact of theory on representations of the consumer and the marketing organisation
6
Contemporary research in e-branding
5
Customer relationship management in electronic markets
5
Major theoretical debates and contemporary issues in marketing theory
4
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
3
Developing digital marketing : relationship perspectives
3
Digital strategies in a global market : navigating the Fourth Industrial Revolution
3
Critical marketing : defining the field
2
Fundamentals of marketing research ; Vol. 6
2
Handbook of qualitative research methods in marketing
2
Proceedings of the 19th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 1-3, 2011
2
The marketing book
2
Advances in electronic marketing
1
Advertising in new formats and media : current research and implications for marketers
1
Artificiality and Sustainability in Entrepreneurship : Exploring the Unforeseen, and Paving the Way to a Sustainable Future
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Changing the course of marketing : alternative paradigms for widening marketing theory
1
Comparative advantage in the knowledge economy : a national and organizational resource
1
Competitive intelligence 2.0 : organization, innovation and territory
1
Contemplating corporate marketing, identity and communication
1
Contemporary research in e-marketing ; 2
1
Data mining and analytics
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Digital marketing : global strategies from the world's leading experts
1
Digitale Kommunikation
1
Does marketing need reform? : fresh perspectives on the future
1
E-Commerce im Handel : Status quo und Perspektiven
1
Electronic business engineering
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Entrepreneurship, sustainable growth and performance : frontiers in European research ; [papers from the annual Research in Entrepreneurship and Small Business Conference (RENT) ... held in Brussels in November 2006]
1
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Fundamentals of business-to-business marketing
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Handbook of relationship marketing
1
Handbook of strategic e-business management
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Handbook on ethics and marketing
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Historical research in marketing management
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History of marketing thought ; Volume 1
1
History of marketing thought ; Volume 3
1
Innovation und Wettbewerb in der Dienstleistungsgesellschaft - Aufbruch in das neue Jahrtausend : X. Betriebswirtschaftliche Tage zu Schwerin 2000 ; 19. und 20. Oktober 2000 Crowne Plaza Hotel Schwerin
1
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Born digitals : understanding the sustainable competitive advantage across different markets
Jarosiński, Mirosław
;
Sekliuckiene, Jurgita
;
Kozma, …
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 41-60)
.
2023
Persistent link: https://www.econbiz.de/10013548009
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2
Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
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3
Digital strategy implementation in marketing : new performance and risks
Gerasimenko, Valentina
- In:
Digital strategies in a global market : navigating the …
,
(pp. 13-27)
.
2021
Persistent link: https://www.econbiz.de/10013163670
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Digital tools in empirical marketing strategies of global hotel companies
Nozdreva, Raisa B.
;
Churakova, Anna
- In:
Digital strategies in a global market : navigating the …
,
(pp. 213-227)
.
2021
Persistent link: https://www.econbiz.de/10013164200
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Digital transformation of marketing strategy of Western firms in Chinese cosmetic market
Ponomareva, Elena Georgievna
;
Nozdrenko, Elena
- In:
Digital strategies in a global market : navigating the …
,
(pp. 229-241)
.
2021
Persistent link: https://www.econbiz.de/10013164206
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The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
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7
Digital sport marketing
Ratten, Vanessa
;
Thompson, Ashleigh-Jane
- In:
Developing digital marketing : relationship perspectives
,
(pp. 75-86)
.
2021
Persistent link: https://www.econbiz.de/10012585821
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8
The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
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9
E-knowledge of Indian rural consumers : a field survey result based on durable goods
Mukhopadhyay, Debabrata
;
Mandal, Arun Kumar
- In:
Comparative advantage in the knowledge economy : a …
,
(pp. 85-96)
.
2021
Persistent link: https://www.econbiz.de/10012814179
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10
Segmenting customers based on key determinants of online shopping behavior
Vinerean, Simona
;
Opreana, Alin
- In:
Organizations and performance in a complex world : 26th …
,
(pp. 385-400)
.
2021
Persistent link: https://www.econbiz.de/10012417027
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