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~source:"econis"
~subject:"Germany"
~subject:"Market research"
~subject:"Product design"
~subject:"Strategic management"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
~type_genre:"Case study"
~type_genre:"Hochschulschrift"
~type_genre:"Sammlung"
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Market research
Product design
Strategic management
Marketingmanagement
8,820
Marketing management
8,759
Consumer behaviour
1,687
Konsumentenverhalten
1,687
Marketing
1,354
Beziehungsmarketing
1,158
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1,157
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1,123
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1,121
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895
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Bruhn, Manfred
11
Homburg, Christian
9
Brettel, Malte
7
Meffert, Heribert
7
Sheth, Jagdish N.
6
Tomczak, Torsten
6
Bieger, Thomas
5
Engelen, Andreas
5
Jenner, Thomas
5
Morgan, Neil A.
5
Reinecke, Sven
5
Albers, Sönke
4
Backhaus, Klaus
4
Benkenstein, Martin
4
Ceyp, Michael H.
4
Di Benedetto, C. Anthony
4
Didonet, Simone Regina
4
Diller, Hermann
4
Feige, Stephan
4
Herrmann, Andreas
4
Hsu, Yen
4
Hunt, Shelby D.
4
Lindgreen, Adam
4
Piercy, Nigel
4
Scharf, Andreas
4
Schubert, Bernd
4
Simkin, Lyndon
4
Aulōnitēs, Geōrgios I.
3
Baumgarth, Carsten
3
Chari, Simos
3
Clement, Michel
3
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3
DeSarbo, Wayne
3
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3
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3
Esch, Franz-Rudolf
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3
Gardini, Marco A.
3
Gierl, Heribert
3
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Fördergesellschaft Marketing an der Universität Augsburg
7
Springer Fachmedien Wiesbaden
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3
Haupt Verlag
2
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Bergische Universität Wuppertal / Lehr- und Forschungsgebiet Bauwirtschaft
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Books on Demand GmbH <Norderstedt>
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Christian-Albrechts-Universität zu Kiel
1
De Gruyter Oldenbourg
1
Deutsche Marketing-Vereinigung
1
Deutscher Sparkassen- und Giroverband
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erich-Schmidt-Verlag <Berlin>
1
FernUniversität in Hagen
1
Freie Universität Berlin
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Heinrich-Heine-Universität Düsseldorf
1
Helmut-Schmidt-Universität
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
Institut für Social Marketing <Stuttgart>
1
Institutet för Ekonomisk Forskning <Lund>
1
Josef Eul Verlag GmbH
1
Nomos Verlagsgesellschaft
1
Peter Lang GmbH
1
RWTH Aachen
1
UVK Verlag
1
Ulysses Management-Planspiele & Beratung <München>
1
Uni-Taschenbücher GmbH
1
Universität Augsburg / Lehr- und Forschungsteam Marketing
1
Universität Duisburg <1980-2002>
1
Universität St. Gallen / Institut für Marketing
1
W. Kohlhammer GmbH
1
Westfälische Wilhelms-Universität Münster / Institut für Genossenschaftswesen
1
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Europäische Hochschulschriften / 5
66
Gabler Edition Wissenschaft
40
Journal of business research : JBR
39
Industrial marketing management : the international journal for industrial and high-tech firms
33
Journal of strategic marketing
25
Schriften zu Marketing und Management
22
European journal of marketing : EJM
17
Journal of the Academy of Marketing Science
16
Neue betriebswirtschaftliche Forschung : Nbf
16
Marketing intelligence & planning
14
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
14
Berichte aus der Betriebswirtschaft
13
The journal of business & industrial marketing
13
DUV : Wirtschaftswissenschaft
12
Jahrbuch der Absatz- und Verbrauchsforschung
11
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
11
DUV / Wirtschaftswissenschaft
9
Hamburger Schriften zur Marketingforschung
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Schriften zum Marketing
9
AMS review : official publication of the Academy of Marketing Science
8
Journal of business economics : JBE
8
Journal of marketing management : MM
8
Journal of retailing and consumer services
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Die Betriebswirtschaft : DBW
7
Gabler-Edition Wissenschaft
7
International journal of business and globalisation : IJBG
7
Journal of business-to-business marketing
7
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
7
SpringerLink / Bücher
7
Beiträge zum Produkt-Marketing
6
Business horizons
6
International marketing review
6
Journal of marketing communications
6
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
6
International entrepreneurship and management journal
5
International journal of business excellence
5
International journal of technology marketing : IJTMkt
5
International journal of wine business research : IJWBR
5
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Source
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ECONIS (ZBW)
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51
The relationship between the recruitment strategy and the competitive advantage
Al Armoti, Ayman
;
Oswal, Nidhi
;
Jawabri, Adnan
- In:
International journal of business performance …
24
(
2023
)
3/4
,
pp. 286-303
Persistent link: https://www.econbiz.de/10014312162
Saved in:
52
Patterns of international marketing strategy
Solberg, Carl Arthur
;
Durrieu, François
- In:
The journal of business & industrial marketing
38
(
2023
)
7
,
pp. 1532-1544
Persistent link: https://www.econbiz.de/10014314140
Saved in:
53
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
54
Strategic horizon of market success : comparing alternative "strategic landscapes" of the new product development process
Sameti, Ardalan
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1063-1081
Persistent link: https://www.econbiz.de/10014334400
Saved in:
55
How does quality-dominant logic ensure marketing analytics success and tackle business failure in industrial markets?
Akter, Shahriar
;
Hossain, Md Afnan
;
Tarba, Shlomo Yedidia
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 44-57
Persistent link: https://www.econbiz.de/10014282241
Saved in:
56
Innovation strategy development and facilitation of an integrative process with an MCDM framework
Chou, Sheng-Fang
;
Horng, Jeou-Shyan
;
Liu, Chih-Hsing
; …
- In:
Entrepreneurship research journal : ERJ
13
(
2023
)
4
,
pp. 935-964
Persistent link: https://www.econbiz.de/10014365461
Saved in:
57
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
58
The wind of change : a dynamic managerial capabilities perspective on the role of marketing managers as strategic change agents
Kirova, Valentina
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299207
Saved in:
59
How strategic intelligence impact marketing strategy effectiveness in SMEs context : using structural equation modelling
Jami Pour, Mona
;
Delavar, Fateme Ebrahimi
;
Khaleghi, Atefe
- In:
International journal of intelligent enterprise
10
(
2023
)
2
,
pp. 206-220
Persistent link: https://www.econbiz.de/10014320328
Saved in:
60
Impact of managerial power on enterprise innovation performance : the mediating roles of financing constraints and strategic orientation
Huo, Mengjun
;
Li, Chao
- In:
Chinese management studies
17
(
2023
)
3
,
pp. 637-659
Persistent link: https://www.econbiz.de/10014336633
Saved in:
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