//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
~subject:"Innovation"
~subject:"Marketing theory"
~subject:"Marketingtheorie"
~type_genre:"Conference paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketingmanagement"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Innovation
Marketing theory
Marketingtheorie
Marketing management
63
Marketingmanagement
63
Consumer behaviour
18
Konsumentenverhalten
18
Internet marketing
15
Online-Marketing
15
Brand management
12
Markenführung
12
Marketing
9
Social Web
8
Social web
8
Beziehungsmarketing
7
Relationship marketing
7
Brand
6
Communication
6
Marketing strategy
6
Brand image
5
Markenartikel
5
Markenimage
5
China
4
E-commerce
4
Electronic Commerce
4
Kommunikation
4
Digital marketing
3
Einzelhandel
3
Firm performance
3
Green marketing
3
Handelsmarke
3
Market research
3
Marktforschung
3
Retail trade
3
Store brand
3
Sustainability
3
Tourism
3
Tourism marketing
3
Tourismus
3
Tourismusmarketing
3
USA
3
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Conference paper
Article in journal
732
Aufsatz in Zeitschrift
732
Aufsatz im Buch
135
Book section
135
Lehrbuch
84
Graue Literatur
80
Non-commercial literature
80
Collection of articles of several authors
79
Sammelwerk
79
Textbook
72
Hochschulschrift
59
Thesis
47
Konferenzschrift
43
Arbeitspapier
39
Working Paper
39
Aufsatzsammlung
37
Case study
29
Fallstudie
29
Conference proceedings
28
Reprint
23
Glossar enthalten
17
Glossary included
17
Bibliografie enthalten
14
Bibliography included
14
Collection of articles written by one author
9
Sammlung
9
Festschrift
8
Mehrbändiges Werk
8
Multi-volume publication
8
Handbook
4
Handbuch
4
Konferenzbeitrag
4
CD-ROM, DVD
3
Elektronischer Datenträger
3
Guidebook
3
Ratgeber
3
Bibliografie
2
Medienkombination
2
Monografische Reihe
2
more ...
less ...
Language
All
English
4
Author
All
Athanasula-Reppa, Anastasia
1
Brown, Stephen
1
Daskou, Sofia
1
Layton, Roger A.
1
Lichrou, Maria
1
Maclaran, Pauline
1
Masouras, Andreas
1
O'Malley, Lisa
1
Patterson, Maurice
1
more ...
less ...
Published in...
All
Journal of marketing management : MM
2
Australasian marketing journal
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Source
All
ECONIS (ZBW)
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
2
Confessions of a radical reactionary : rhetoric and reality
Brown, Stephen
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 858-872
Persistent link: https://www.econbiz.de/10011746438
Saved in:
3
Let's make a start : from marketing to markets?
Maclaran, Pauline
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 247-248
Persistent link: https://www.econbiz.de/10011596820
Saved in:
4
Editorial: academy of Marketing Conference 2015 : the magic of marketing
O'Malley, Lisa
;
Lichrou, Maria
;
Patterson, Maurice
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 807-810
Persistent link: https://www.econbiz.de/10011597194
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->